Without reaching the right audience your business will fail, all-the-time, every time! Having the best product doesn't guarantee you success in the market place. This is why lead generation is critical. HubSpot’s statistics found that 54% more leads are generated by inbound tactics than by traditional paid marketing.
Marketers all around the globe are constantly on the lookout for sustainable techniques for lead generation. Leads are the lifeline of your business, more leads mean, more sales more profit and a successful business. In fact, according to the 2018 State of Inbound report, a marketer’s number one priority is converting leads to customers. This means the content surrounding your product needs to be the main focus. This blog will help you by going over a few tips that can help you get your lead generation strategies rolling in the right direction. So let's get started!
Establish Content-Based Thought leadership
Content creation is the first step in your lead generation strategy. Data indicates, 88 percent of consumers research their buys online before making a purchase. Therefore it is critical that you surround your products with high quality marketable and persuasive content. Regularly post blogs, news, and tips regarding your industry. Also, produce extensive guides that visitors can download on your website. This allows you to collect data from people that download your guides so you can enroll them into lead nurture programs and keep them engaged by sharing more about your product or service. You may even turn them into customers. Don’t forget to engage in SEO and social for enabling high-quality organic searches.
use paid social media
92% of small businesses will increase their investment in social media this year. More than two billion people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small businesses advertising on Facebook has doubled to 50 million in recent months. Paid social media advertising is very different from traditional outbound advertising. Big data and machine learning allows you to find, target, and reach your audience with ease. Social media is an ideal way to distribute your best content. According to Sprout Social, 73.4% of users follow a brand because they’re interested in its product or service.
Nurture the curiosity of your followers with educational content that will transform them into qualified leads. Look to KPIs such as clicks, comments, and profile visits to determine if your ads are creating an impact.
As of 2019, email marketing can be considered as a traditional method of marketing, but don’t underestimate just how significant it is to include this in your multi-channel approach. With the evolution of email marketing automation along with big data, the latest CRMs allow you to use latest data to funnel your marketing strategy to target specific segments of your customer database. Your email strategy could include follow-up emails with great content and a CTA (call to action) to subscribe to your blog. This allows you the opportunity to not only generate leads but further nurture them towards becoming a customer. According to Forrester Research, companies that nurture their leads see 50 percent more sales-ready leads.
Offer Free Downloads
One of the features a good lead-generating strategy can have is some sort of free download. This can be an e-book, whitepaper, infographic or other helpful resource that people can fill out a simple form to download. The content you offer should be a quality piece that is helpful to users and can stand on its own. Once people have downloaded it, you have their information from the form. So, you can follow up with them about your other offerings.
SEND OUT A NEWSLETTER
The newsletter has long been a mainstream strategy for generating leads and getting them in the sales funnel. While E-books and blogs are an essential part of your content strategy, newsletters actually catch people in a place they’re more likely to check — their inbox. Plus, those who are interested enough to sign up to receive your helpful content are also more likely to be interested when you update them about that new product or service you just launched.
There’s no one right way to generate sales leads online. Every enterprise has a different target market and communication style. Some marketers swear by using Facebook ads, while others have found more success by hosting webinars. Whichever you choose to experiment with next, be sure you keep testing. This will help you gain an in-depth understanding of how to effectively strategize and implement digital marketing campaigns in order to move the bottom line.
Best of Luck!