A good movie, a soothing music, or an epic poem, what makes them stand out?
Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?
Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without killer content.
'CONTENT creates CONNECTION.'
It helps in creating a strong link be it in a movie, music or poetry.
‘Of course a bad movie without a proper storyline will surely top The Rotten Tomatoes’.
Content is King, as quoted by Bill Gates in one of his essays in 1996 predicting the future of the Internet as a marketplace for content. Yes, content marketing is surely proving to be a King in all forms of marketing. Today, with the rise of big data, content has got a vital position in marketing.
Content marketing is a form of digital marketing focused on creating, publishing, and distributing educational, entertaining, or informative content for a targeted audience online. Content marketing strategizes with the visitor’s interests. It deals in delivering the visitors with quality content instead of advertising. This is to avoid visitors’ tendency to consciously or unconsciously ignore banner-like information and other page elements that they perceive to be ads. In online advertising, this long-known web user behavior is known as Banner blindness. A compelling content will drive the customers and also create a long-lasting impact.
“Content is the reason search began in the first place,” in the words of Lee Odden, CEO TopRank® Marketing.
Content exists everywhere in marketing. According to a study by Contentbird, 73% of companies have focused content marketing strategies. Marketing content is extensively available online in the form of blogs, videos, infographics, case studies, eBooks, webinar reports, whitepapers, interviews, social media posts, etc. Companies try to create content that provides value to the visitor along with a connection.
For example, the Smirnoff ad, with the tagline, ‘Life’s calling, where are you?’ is in connection with our present-day busy life.
Here the ‘tagline’ in brand endorsement serves as product’s content marketing strategy.
According to Demand Gen Report (DGR),
• 49% of B2B buyers rely more on content to research and make purchase decisions;
• 66% of B2B buyers believe that companies should make it easier to access their content.
Content marketing has got some comparative advantages over other marketing like increased sales, cost savings, wider reach, etc.
5 must-try strategies for better content marketing:
1. be consistent
2. position yourself as an expert
3. create brand awareness
4. improve search engine ranking
5. acquire and retain customers
Quality content is driven by traits such as uniqueness, information-oriented, reader-friendliness, structured and free of errors.
In short, your content should be clear, compelling and concise.
Content is widely ruling the markets today. A unique, high-quality, interesting and relevant content contributes significantly to the success of a digital marketing company. Companies should therefore, primarily think of great content prior to their SEO strategy. Content marketing is becoming increasingly competitive, and so producing valuable and relevant content should be the goal of marketers.
Ultimately, in content marketing, the quality of the content offered will decide the level of your success.