Before you intend to engage with your buyer in their buying journey, remember that their journey is more than halfway through, already. So, mend your intentions and target being a part of it from the inception.
Welcome to Intent Data.
The latest cue phrase in the B2B customer data repository.
Intent data is data about buyer intentions. It contains data regarding what, where and ... [More]
“It’s not the ink, it’s the think.” - Avinash Kaushik, Digital Marketing Evangelist, Google
It is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there’s no denying it.&nb... [More]