AdBlock Plus to start selling ad sales.
From ad blocker to SSP: AdBlock Plus proceeds onward from whitelisting and now needs to formally offer affirmed promotions. With an advertisement deals stage of their own, Eyeo is capitalizing on their past deals model: chose and separated by AdBlock Plus, promotions can be acquired by means of the new 'Satisfactory Ads Platform'. AdBlock Plus cases th... [More]
We’re almost in Q4 2016 and it’s getting to that time when we take stock of what’s worked and not worked for us this year before we begin to make our plans and set budgets for 2017.
Here are 7 trends from 2016 that promise to be winners in 2017:
UGC VS. STAFF CONTENT
Companies are getting increasingly better at finding ways to source their content rather than develop thei... [More]