Omnichannel Marketing! Sounds like another buzzword in this modern marketing era!
Wait! It's 2019, and out of our realization, omnichannel marketing is all around us as another customer-centric approach to marketing.
As a marketer, are we really one step behind our customers? Let’s rewind and check.
At first, people started googling everything so, to rank first on google se... [More]
Let’s talk about customer experience (CX), shall we? It’s what defines your company’s success and sets you apart from the rest. It also happens to be an integral part of omnichannel marketing.
As opposed to multichannel marketing, omnichannel marketing is best described as an integrated and comprehensive sales approach to reach out to prospects no matter where they a... [More]
Sales teams trying to grow their leads could be focused on inbound efforts, outbound efforts, or both. Needless to say, most marketing efforts have the end goal of generating leads for the business.
Lead generation has grown into a very dynamic process that could be done in several ways. B2B companies searching for leads should be implementing multi-channel marketing. Customers are continually sea... [More]
Today, it is not enough to just connect with your customers over one email or one event. Instead, make a statement through multiple channels. Creating a seamless experience amongst all channels will satisfy your audience. It is no longer impressive to have a seamless experience with a company, it is expected. Customers dropping off should not happen due to lack of communication between channels. D... [More]