Having gone through substantial changes mainly, digital and social, lead generation at present means to focus on being found and nurture long-term relationships with the buyers.
With that said, let’s dive into how businesses in Singapore – one of the APAC, are generating leads to tip the scales in their favor. Below are the 7 key tricks of the trade to help you succeed:-
USING DIRECT E... [More]
It is reported that the US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, the healthcare sector somehow feels short of development. This happens because of two main reasons: their inability to keep up with the quality and not having enough medical lea... [More]
Can we just acknowledge the fact that our concept of marketing has changed completely? Kind of like the famous Snapchat dog filter, I mean who knew there were going to be so many different variations to it?
Each year we step into a new trend, face new challenges and come up with different solutions to one-up our competitors. But the territory of advancing tech and consumer needs is ever-changing, ... [More]
Today the reality of Information Technology is that it has influenced almost every business organisation. With the progression of innovative technology each and every angle of business is impacted significantly, and one of the areas that technology has affected the most, however, is the IT Lead Generation domain.
Trying to bring in customers for an ever-growing IT industr... [More]
Decisions are very personal and so much goes into them, that oftentimes it is much easier to be indecisive. However, indecision does not support goals. Goal setting is crucial in driving productivity. So, how does one make a decision faster and how do we know that is the right one?
Here are the 3 P's:
With each P, we’ll break down a big decision and a... [More]
There’s a ton of mediocrity in lead generation- both in-house and outsourced. However, there are many things good insourced operations and lead generation companies do well. While lead generation is not brain surgery, there are plenty of moving parts in a well-run lead generation machine. Failure to perform and organize all of the moving parts could lead to poor results.
Here is DECK 7&rsquo... [More]
Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally.
Adobe has graced us with this survey for the past seven years. A larg... [More]
ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Read how these 3 A’s define why ABM is the way to go.
ABM accelerates the sales cycle.
It is rare in a complex B2B sales cycle, that the buyer is one, isolated individual. Purchasing decisions can and normally do involve over a dozen decision makers. So, why risk pursuing one path?
We’re almost in Q4 2016 and it’s getting to that time when we take stock of what’s worked and not worked for us this year before we begin to make our plans and set budgets for 2017.
Here are 7 trends from 2016 that promise to be winners in 2017:
UGC VS. STAFF CONTENT
Companies are getting increasingly better at finding ways to source their content rather than develop thei... [More]