There is a lot of effort, time and expertise that goes into creating an elaborate and definitive brief document called as a ‘whitepaper’, but the work doesn’t stop here, you’re only halfway through! Whitepapers are an effective tool for content promotion when it comes to the B2B market sphere. You need to get down and proceed with a decisive plan for promoting your whitepap... [More]
“Marketing is really just about sharing your passion.” Michael Hyatt
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan Eisenberg
Launching a successful B2B marketing campaign can work as a differentiator that sets your brand apart within a crowded market.
Yes! You heard campaign; it sounds extremely complicat... [More]
“There are some things that money can’t buy. For everything else, there’s________ “. I don’t need to complete the slogan, do I? MasterCard! The answer jumps right at you without even thinking. This is exactly what seasoned and successful marketing efforts aim to achieve, but it’s not as easy as it seems. Creating a complete new marketing campaign may defi... [More]
Not only is it cost-effective but also one of the quickest ways to reach your potential buyers. The concept of pay-per-click marketing is quite simple, really.
At its core, pay-per-click advertising for B2B is much like a B2C one. Instead of you waiting around to be found, your target market hunts for you with the help of keywords in search engines. All you have to do is be there for your potentia... [More]
From not providing enough context for your conversion rates to not really understanding the statistics or relying on minor results of A/B testing, the list goes on as to why a lot of businesses are failing to convert visitors into paying customers.
Luckily, we’ve broken it down so you never have to fall into the same category.
Let's look into the 5 KEY IDEAS YOU CAN LEVERAGE TO BOOST Y... [More]
With the passing years, the Digital Marketing landscape is witnessing a dramatic shift. What was effective just a few years ago is now old hat. With increasing demands in the business, every year, new technologies come out, existing technologies get smarter & advanced, and this is not going to stop, but will continue to happen with a faster pace in future.
In 2013, 76% of those asked in ... [More]
“Your brand is what other people say about you when you are not in the room,” Amazon founder Jeff Bezos has rightly said.
In the fast-changing market dynamics, brands are what captures the attention and concern of most people. Branding is crucial for any company because it is the identity of your business. Branding not only gives your business a name, but also encourages consumer aware... [More]