A successful CRO campaign won’t just save your time, money, and efforts but also help you discover new growth strategies for your business. Tweet This! When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals.
But how do you pull off an effective campaign that ... [More]
Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture. Your whitepaper must be approached from a perspective of it being helpful to the readers and not just being pitchy to ... [More]
DO PUBLICATION SITES REALLY MATTER?
A successful whitepaper does require all the promotional activities but at the same time the places where you publish your whitepaper matters a lot. Imagine a situation where you have done all the promotional activities for your whitepaper with the best display ads, interstitial ads, and other rich media content but there are no visitors on the page where you ha... [More]
There is a lot of effort, time and expertise that goes into creating an elaborate and definitive brief document called a ‘whitepaper’, but the work doesn’t stop here, you’re only halfway through! Whitepapers are an effective tool for content promotion when it comes to the B2B market sphere. You need to get down and proceed with a decisive plan for promoting your whitepaper ... [More]
Are you looking to establish thought leadership, generate more leads and perhaps nurture the existing ones until they are ready to buy? When it comes to growing your pipeline and achieving maximum returns, most B2B businesses consider whitepaper to be more effective than videos, blogs, infographics, e-newsletters, etc.
Unlike the sea of content that we often see today, a whitepaper is somet... [More]
“Marketing is really just about sharing your passion.” Michael Hyatt
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan Eisenberg
Launching a successful B2B marketing campaign can work as a differentiator that sets your brand apart within a crowded market.
Yes! You heard campaign; it sounds extremely complicat... [More]
Marketing strategies tend to change with time and place. Strategies that upsurge sales in one particular region may not be effective in some other region. Not only this, but marketing strategies are also influenced by the industry domain in which these are applied. Tweet This! The pharmaceutical industry is one such domain where growth is mainly characterized by various marke... [More]
Omnichannel Marketing! Sounds like another buzzword in this modern marketing era!
Wait! It's 2019, and out of our realization, omnichannel marketing is all around us as another customer-centric approach to marketing.
As a marketer, are we really one step behind our customers? Let’s rewind and check.
At first, people started googling everything so, to rank first on google se... [More]
From not providing enough context for your conversion rates to not really understanding the statistics or relying on minor results of A/B testing, the list goes on as to why a lot of businesses are failing to convert visitors into paying customers.
Luckily, we’ve broken it down so you never have to fall into the same category.
Let's look into the 5 KEY IDEAS YOU CAN LEVERAGE TO BOOST Y... [More]
The digital marketing landscape is witnessing a dramatic shift. What was effective just a few years ago is now an old hat. With increasing demands in the business, every year, new technologies come out, existing technologies get smarter & advanced, and this is not going to stop, but will continue to happen with a faster pace in future.
In 2013, 76% of those asked in Adobe’s Digital... [More]