2019 has been a remarkable year for webinars. B2B marketers utilized webinar tools extensively to deliver great webinars that helped them gain leads. But most have experienced fewer attendees and lesser engagement than expected. Although webinars are a great way to generate high-quality leads, marketers fall short on a number of factors that could otherwise turn around the whole equation fo... [More]
Back in the late 90s, Microsoft provided the technology for webinars to go public with the launch of the platform – NetMeeting. Webinars have come a long way since its inception. As we approach 2020, the next stage of digital marketing has already begun taking shape. Exceptional user experiences as well as UI designs of all content including webinars have become essential. AI has enab... [More]
The rapid advancement of location-based technology has propelled Geo Marketing to the frontline of marketing strategies.
Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geo-marketing market spending was about $7.4 billion in 2018 and is expected to reach approximate... [More]
Popups are used on almost every website nowadays. Chances are, you have already encountered thousands of them. At first glance, they may seem to have a bad reputation due to their intrusiveness to the user experience, but if used correctly, they can be a very powerful tool to help marketers in generating leads by enabling more user friction with the website's content. 'Software Sumo' report... [More]
“Remarketing” can be defined as taking a “second shot” at marketing to somebody who’s visited your website. If you’re running a B2B business and somebody visits your website to read an awesome article, blog or whitepaper but doesn’t send you a message to inquire more about your services. Instead, they just leave. Wouldn’t it be great if you could adv... [More]
Struggling to convert your website traffic into leads? Remarketing is the digital magnet you can use to persuade your visitors. This effective strategy allows you to connect with potential leads you worked so hard to get to visit your site in the first place.
what is remarketing?
In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion... [More]
Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts!
85% of people who click “play” on a podcast listen to nearly all of it and 42 million Americans (or 15% of the US population) listen to a podcast every week.
PODCASTS have come a long way
The popularity of podcasts as a marketing outlet is growing and expanding exponen... [More]
Do you know various enterprises provide perfect products and services but simply can’t succeed? It’s because their content doesn’t reach the proper audience. No matter how engaging it is. Often content is aligned to appeal to everyone, which leads to lower conversion rates and a waste of time and resources. Social media platforms are constantly evolving, with larger audiences and... [More]
A successful CRO campaign won’t just save your time, money, and efforts but also help you discover new growth strategies for your business. Tweet This! When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals.
But how do you pull off an effective campaign that ... [More]
Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture. Your whitepaper must be approached from a perspective of it being helpful to the readers and not just being pitchy to ... [More]