“Global marketing automation spending will reach $25 billion by 2023, implying a 14% annual growth rate,” a Forrester report. Tweet This!
The investment in marketing automation technology is increasing at an astounding rate. With the availability of modern technologies, it has become easier for marketers to automate their marketing processes for efficient management and to a... [More]
The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining. &nb... [More]
Having trouble with boosting your marketing efforts and driving more sales?
Ever since big data came into picture the world of marketing changed significantly. With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the corre... [More]
It’s no biggie that devices from the watches we wear to cars and refrigerators we use daily have evolved and are doing a lot more than what they were originally designed to do — thanks to the miracle that is IoT. By reducing human interventions and rendering our homes smarter, IoT is quickly becoming one of the phenomena to bring future at the doorsteps of mankind. Tweet Thi... [More]
The Internet of things (IoT) refers to the concept of extending Internet connectivity beyond conventional computing platforms such as personal computers and mobile devices. Any device which is able to communicate with Internet can be referred as IoT. The internet has been extensively induced in most of the things today. These things without internet are more like futile. From home applia... [More]
Connectivity is extensively extending its reach to gadgets and devices owing to the internet and other technologies. The evolution in connectivity has made it possible to connect ourselves with the devices and gadgets that we use in our daily lives. Connectivity is bridging the gap between people and bringing them closer to technology. Tweet This! It has almost personified ou... [More]