Product marketing in a way can be very simplistic; you showcase your shiny new object, if the audience like it, they buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to encaptivate the potential buyer and at the same time build customer relationships, rather than just dangling the featu... [More]
A good movie, a soothing music, or an epic poem, what makes them stand out?
Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?
Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without killer content.
‘CONTENT creates CONNECTION.’
It helps in creating a strong l... [More]
Three adjectives come to mind when we think of content marketing — engaging, highly effective and perfectly appropriate for the online generation. As a matter of fact, it is the next big marketing revolution!
We live in a world where trends come and go, and people’s expectations keep changing. When the requirement came about for meeting the consumers’ needs on a digita... [More]
One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful marketing content? We might not be too far away from that reality. Tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,allow it to generate content. Associated Press is already using AI to crea... [More]
We’re almost in Q4 2016 and it’s getting to that time when we take stock of what’s worked and not worked for us this year before we begin to make our plans and set budgets for 2017.
Here are 7 trends from 2016 that promise to be winners in 2017:
UGC VS. STAFF CONTENT
Companies are getting increasingly better at finding ways to source their content rather than develop thei... [More]