Let’s back-track. Digital marketing was born about 3 decades ago, when computers had become smart enough to store customer data. Fast-forward into the present day and take a look into your inbox.
We all share the same inbox story….apathetic…unapologetic….and frankly, there is nothing out-of-the-box out there that we could stop and check out. Our inboxes... [More]
Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).
Customers have become accustomed to consuming content across multiple ... [More]
Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. Tweet This!
There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for your SEO. This is totally beside the point. The key reason for content syndication is just so it can bol... [More]
Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on!
There is no better way to do this than writing a whitepaper.
According to the Content Marketing Institute, 70 percent of B2B companies rank whitepapers as one of the most effective forms of marketing content above videos, blogs, newsletters ... [More]
Long before the content marketing become the golden ticket for marketers to educate, empower and convert leads, Bill Gates famously declared, “Content is king.” Today, the prescience of his statement is clear.
The rise of social media and internet marketing has proven him right. No business can afford to ignore content marketing as a way of building their brand and incr... [More]
Whether you intend to drive more leads or position yourself as a thought leader, creating a top-notch whitepaper doesn’t come easy – especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaper from the sea of mediocrity is to determine how well it resonates wit... [More]
“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.”
Email marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is... [More]
Every organization is different, every company is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor, and that is, content. Content has quickly become the champion of pretty much every marketing strategy today!
As you tussle with how to communicate with today’s consumers... [More]
Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dan... [More]
A good movie, soothing music, or an epic poem, what makes them stand out?
Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?
Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without killer content.
'CONTENT creates CONNECTION.'
It helps in creating a strong link be it in a... [More]