It comes as no surprise as to why more and more B2B marketers are moving towards personalization to strengthen their martech stack and reach their potential buyers. In an age where one-on-one communications are must-haves, it only makes more sense for marketers to crank it up a notch. By using both marketing automation platform and real-time personalization to enhance CX, down to the indivi... [More]
“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock. Tweet This!
Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning has given wings... [More]
So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.
Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered th... [More]
If there’s one thing we know for sure it’s that the gaming industry is on flames right now. Dating as far back as the late 1940s, video games have been at the forefront of computer technology, reaching a digital zenith in the last couple of years. But that is no indication that it’s going to slow down anytime soon; because programmers and developers are always looking for op... [More]
Prediction- isn’t this a very natural activity of human brains about a future event?
Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics which is used to make predictions about the unknown future events with the help of various historical data.
Prediction is not just one of thing your brain does. It is th... [More]
Don’t you want to overcome the traditional ways of engaging customers?
Of course, every modern marketer wants to personalize brand messaging, perform outreach, and deliver support to prospects and customers in this growing digital age.
But how? Let’s figure it out in this article.
Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO). The ... [More]
“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence.” —Ginni Rometty, CEO of IBM.
It never ceases to amaze us when we think about the contribution of technology in the marketing sphere and how it has steered the ship to a place where we exist today. And am... [More]
Days of doing manual tasks are way behind us, and despite the debate surrounding the emergence of robo-advisors being a threat to human advisors, there seems to be no sign of stopping it. Tweet This!
Created as a result of the 2008 financial crisis, robo-advisors were first launched by Betterment and since then many others have followed suit, including Person Capital and Wealthfront. Th... [More]
Wondering how Artificial Intelligence can improve your marketing?
Andrew Ng, an AI, and machine learning expert say, AI is the new electricity. Just as electricity started being used to power everything 100 years ago, AI is being added to everything now. And in marketing, there isn’t anything better than AI-empowered tools and techniques to spot opportunities.
Businesses face ma... [More]
Handling hordes of complex data is not only time-consuming but data scientists find it hard to understand and analyze within a short amount of time. Which is why augmented analytics will change and disrupt business intelligence for the better. Powered by machine learning and natural-language generation, augmented analytics is an approach that plans to automate data preparation, insight discovery a... [More]