A satisfied customer is the best business strategy of all," says business writer and former management professor at the University of New Orleans - Michael LeBoeuf.
Whether you are a Software-as-a-Service (SaaS) business or you sell products or you are a service-based company; customer success is the thing that will take you a long way. Making your customers happy by helping them to solve their questions, is the key factor to reach customers to the next level in the customer journey.... [More]
Demand generation is often mistaken with lead generation though it is significantly different. Let's make it clearer here. Demand generation is a long-term activity to create awareness and needs about the product or service in the minds of prospects, whereas lead generation is mainly about getting contact details through various activities.
Moreover, demand generation is about educating your prospects and convincing them how your brand can help the problems they are facing. The activ... [More]