Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture. Your whitepaper must be approached from a perspective of it being helpful to the readers and not just being pitchy to try and get leads. An informative and resourceful one can do wonders to add value to your marketing ...
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15. August 2019 23:16
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Sufyan
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TravelTech
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The most prevalent question in the travel tech industry for marketers is “How do you get quality leads?” A business cannot survive without a constant inflow of leads. According to Statista, business travel makes a total global economic contribution of 1.23 trillion U.S. dollars. There is huge scope and potential for marketers, especially with the upcoming wave of artificial intelligence and other predictive data tools, it is essential for marketers to adapt to include these resources...
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There is a lot of effort, time and expertise that goes into creating an elaborate and definitive brief document called a ‘whitepaper’, but the work doesn’t stop here, you’re only halfway through! Whitepapers are an effective tool for content promotion when it comes to the B2B market sphere. You need to get down and proceed with a decisive plan for promoting your whitepaper or all your efforts will go to waste. Downloads, leads or subscriptions, no matter what your goals a...
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“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.”
Maya Angelou
Email marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is tailored for their wants and needs. When it comes to retaining a client, the deciding factors encom...
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7. June 2019 04:22
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Sufyan
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Sales
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“There are some things that money can’t buy. For everything else, there’s________ “. I don’t need to complete the slogan, do I? MasterCard! The answer jumps right at you without even thinking. This is exactly what seasoned and successful marketing efforts aim to achieve, but it’s not as easy as it seems. Creating a complete new marketing campaign may definitely seem like a daunting and complex task, especially if you are a new entrepreneur trying to fin...
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Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dangling the features and specifications in front of them? What if there was a narrative to portray the...
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