As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e. voice search marketing. The world is preparing to dive head-first into a new decade, and recent stats show that voice search adaptation across the US is growing through the roof. To get the products they need, more people are actually talking to their devices rather than typing or speaking to a representative through them.
A recent ... [More]
True Influence, an intent-based marketing and demand generation solutions provider, announced its Intent Base data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience.
Why intent data is essential for B2B marketers and enterprises?
Intent data is the elixir that makes marketing strategies tick and allows companies to leverage customer insights to understand why their ideal client purchases their product. This data ... [More]
Back in the late 90s, Microsoft provided the technology for webinars to go public with the launch of the platform – NetMeeting. Webinars have come a long way since its inception. As we approach 2020, the next stage of digital marketing has already begun taking shape. Exceptional user experiences as well as UI designs of all content including webinars have become essential. AI has enabled data privacy and cybersecurity to take a front seat and digital platforms have to be designed wi... [More]
Christmas is just around the corner!
B2C advertising thrives during the holiday season but the same cannot be said for its B2B counterpart. When customers are bombarded with offers, deals, and sales from all around, it can be difficult for B2B marketers to rise above the clutter and reach their prospects.
But all is not doom and gloom, Forbes predicts that next year, more than half of B2B organizations will realign their sales enablement function into marketing, and thus, as we head into 2020, t... [More]
The rapid advancement of location-based technology has propelled Geo Marketing to the frontline of marketing strategies.
Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geo-marketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1 billion by 2025.
a b2b approach to geo-marketing
As the B2B industry shifts ever more towar... [More]
Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).
Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content... [More]
What is B2B Storytelling?
Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up their trust.
Brand storytelling is picking up force in the marketing world. Stories are experimentally demonstrated to stand out enough to be noticed. By its inherent nature, stori... [More]
Popups are used on almost every website nowadays. Chances are, you have already encountered thousands of them. At first glance, they may seem to have a bad reputation due to their intrusiveness to the user experience, but if used correctly, they can be a very powerful tool to help marketers in generating leads by enabling more user friction with the website's content. 'Software Sumo' reported that their clients collected 23,645,948 email addresses through popups in less than two years. It... [More]
Marketing software is used to manage online advertisements on social media sites such as Facebook, Twitter, and LinkedIn. These software platforms make managing large audiences on social media sites viable for the company’s marketing teams. Apart from managing audiences, social media management applications allow easy content creation and delivery; they also provide advanced analytical tools to review numbers resulting from a social media campaign. This data can then be used to customize c... [More]
“Remarketing” can be defined as taking a “second shot” at marketing to somebody who’s visited your website. If you’re running a B2B business and somebody visits your website to read an awesome article, blog or whitepaper but doesn’t send you a message to inquire more about your services. Instead, they just leave. Wouldn’t it be great if you could advertise to that potential client that got away? Of course, it would.
Is LinkedIn Remarketing right fo... [More]