What many sales professionals fail to realize is the importance of being prepared. Too often salespeople will show up and “wing” the entire meeting. Some of the biggest things missed by this approach are arriving with an agenda and with business cards, confirming the meeting beforehand, or researching the person with whom you are meeting. Although these things seem simple they are essential to making a good impression. Establish credibility by taking time to prepare for the mee... [More]
Video marketing has taken the world by a storm. Content is the driving force behind marketing. Being able to hold the attention of your audience for more than a glance at an ad gives you more opportunity to connect. Videos typically lasting between20-30 seconds have the opportunity to make more of an impact. Take a look below to find what video marketing will look like in 2018.
WHY YOUR MARKETING PLAN NEEDS TO INCLUDE VIDEO MARKETING
Video marketing is trending this year. In c... [More]
Digital Marketing has exploded in the last decade. With so many tools and software to choose from it becomes challenging to keep your strategy focused. In 2011 there were roughly 150 marketing tools. In 2017 over 5,000 marketing tools were reported. With that type of growth it can be confusing which programs to select.
Most companies are trying to capitalize on their ROI. Research has shown that email marketing has the highest ROI among all other marketing channels. It has been this way ... [More]
The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.
Choosing to dedicate time and resources to marketing will increase sales, quality of leads, and decrease the time it takes to close a deal. With just a little bit of effort... [More]
Whether a startup has a revolutionary business model or offers the best product or service to its market, the key to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline.
Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that is reliable can make a world of difference on the type of leads that flow ... [More]
Sales teams trying to grow their leads could be focused on inbound efforts, outbound efforts, or both. Needless to say, most marketing efforts have the end goal of generating leads for the business.
Lead generation has grown into a very dynamic process that could be done in several ways. B2B companies searching for leads should be implementing multi-channel marketing. Customers are continually searching for information on different media. With the pressure to find new customers, B2B companies ar... [More]
Today, it is not enough to just connect with your customers over one email or one event. Instead, make a statement through multiple channels. Creating a seamless experience amongst all channels will satisfy your audience. It is no longer impressive to have a seamless experience with a company, it is expected. Customers dropping off should not happen due to lack of communication between channels. Digital marketing technology is very efficient nowadays but human intelligence is still needed f... [More]
TOP B2B MARKETING STRUGGLES
Many companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their top B2B marketing related weaknesses.
Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression.
Check out these 7 ways to improve your sales strategy:
1. FOCUS ON WHAT’S IMPORTANT
Going into meeti... [More]
In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager of director, C-level contacts require more prep to establish validity and ultimately a long working relationship.
When selling to the C-suite directly, it is important to spend your time on an approach that makes your message and strategy different from what you use with mid... [More]