Before you intend to engage with your buyer in their buying journey, remember that their journey is more than halfway through, already. So, mend your intentions and target being a part of it from the inception.
Welcome to Intent Data.
The latest cue phrase in the B2B customer data repository.
Intent data is data about buyer intentions. It contains data regarding what, where and how a buyer thinks, prefers, refers, compares, analyses, uses, experiences, extracts, combines, disc... [More]
Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there, in the front, on the face. And making it stand out from the clutter, doesn’t come easy.
In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most ... [More]
12. April 2019 06:23
The oft-hailed MarTech conference where marketing, technology and management culminates into a global confluence of marketers and technologists, has just concluded.
This year, the globe-trotting marketing mavens graced San Jose Convention Centre from April 3-5 sharing their future-ready acumens and showcasing what the marketing of tomorrow would be. Here are some vital insights from ChiefMartech:
1. It was announced on April 4 at the conference that Integrate has acquired Akkroo for $34 mi... [More]
Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C v... [More]
6. March 2019 22:33
Have you ever wondered what it takes to put together a blockbuster webinar? Neither too many things, nor too little. Just a few critical things that if done wisely, can make the mark.
That’s precisely some quintessential analytics and compact research results which can take you closer to organizing a webinar that is worth a hundred repeats.
2019 also happens to be a promising year for webinars, as most marketers who missed the bus last year are gearing up to get themselves aboard. Y... [More]