DO PUBLISHING SITES REALLY MATTER?
A successful whitepaper does require all the promotional activities but at the same time the places where you publish your whitepaper matters a lot. Imagine a situation where you have done all the promotional activities for your whitepaper with the best display ads, interstitial ads, and other rich media content but there are no visitors on the page where you have published your content. Websites which seldom have any visitors on their page will hinder all your... [More]
So, you’ve created the whitepaper, now what?
Whitepapers can be a striking marketing tool, but there could be many compelling whitepapers that may not serve your marketing objectives and goals just because you haven’t put on enough efforts to promote it. Promotional activities build your brand and thought leadership while driving traffic that helps you in achieving your marketing goals. Many organizations use whitepapers to persuade their target audience and convert them into leads. ... [More]
“Global marketing automation spending will reach $25 billion by 2023, implying a 14% annual growth rate,” a Forrester report.
The investment in marketing automation technology is increasing at an astounding rate. With the availability of modern technologies, it has become easier for marketers to automate their marketing processes for efficient management and to achieve in-time targets. Marketing automation has brought about a paradigm shift in the marketing methodologies with most ma... [More]
Digital marketing techniques involve a lot of online marketing activities that marketers carry out to widen their reach and increase their online presence. Lead generation, account-based marketing (ABM), content marketing, social media marketing, search marketing, etc. are some of the major digital marketing techniques that marketers rely on.
In this article, we will try to explore new search marketing strategies that marketers must adapt to remain in the rat-race and to grow their revenue.
We a... [More]
“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock.
Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning has given wings to digital marketing techniques, making it more effective and increasing the chances of sales conversion. Digital marketin... [More]
Marketing strategies tend to change with time and place. Strategies that upsurge the sales in one particular region may not be effective in some other region. Not only this, marketing strategies are also influenced by the industry domain in which these are applied. The pharmaceutical industry is one such domain where growth is mainly characterized by various marketing strategies and other business factors too. The pharmaceutical industry is largely affected by stringent laws and regulatory measu... [More]
Modern marketing is going through a paradigm shift in digital transformation with the addition of new techniques and methodologies. Generating more leads and demands is the prime objective of marketers today. While most marketers often confuse with marketing terms like Demand Generation and Lead Generation, there is a slight difference between them. However, the purpose and desired result of both Demand Generation and Lead Generation is the same, that is sales conversion. Demand generation ... [More]
13. May 2019 00:17
“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated by Gary Kovacs in his speech ‘Tracking our online trackers’ at the TED 2012 event highlights the importance of privacy as our fundamental right.
Not many were much aware of this fundamental right until Edward Snowden, a former National Security Agency subcontractor made headlines... [More]
Human resource management used to be referred to as ‘personnel administration.’ It is believed that the first human resources department was established by ‘The National Cash Register Company’ in 1901 following a strike. In the 1920s, personnel administration focused mostly on the aspects of hiring, evaluating, training, and compensating employees. A human resources department is a critical component of employee well-being in any business. Human resources teams acqu... [More]
“Your brand is what other people say about you when you are not in the room,” Amazon founder Jeff Bezos has rightly said.
In the fast-changing market dynamics, brands are what captures the attention and concern of most people. Branding is crucial for any company because it is the identity of your business. Branding not only gives your business a name, but also encourages consumer awareness about your business.
Here we shall talk about how digital marketing services just like content ... [More]