“Marketing is about innovation. Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day,” Beth Comstock.
Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning has given wings to digital marketing techniqu... [More]
Prediction- isn’t this a very natural activity of human brains about a future event?
Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics which is used to make predictions about the unknown future events with the help of various historical data.
Prediction is not just one of thing your brain does. It is th... [More]
Don’t you want to overcome the traditional ways of engaging customers?
Of course, every modern marketer wants to personalize brand messaging, perform outreach, and deliver support to prospects and customers in this growing digital age.
But how? Let’s figure it out in this article.
Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO). The ... [More]
Wondering how Artificial Intelligence can improve your marketing?
Andrew Ng, an AI and machine learning expert says, AI is the new electricity. Just as electricity started being used to power everything 100 years ago, AI is being added to everything now. And in marketing, there isn’t anything better than AI empowered tools and techniques to spot opportunities.
Businesses face ma... [More]