15. August 2019 23:16
The most prevalent question in the travel tech industry for marketers is “How do you get quality leads?” A business cannot survive without a constant inflow of leads. According to statista, business travel makes a total global economic contribution of 1.23 trillion U.S. dollars. There is huge scope and potential for marketers, especially with the upcoming wave of artificial intelligenc... [More]
There is a shift going on in the business world led by digital media. The world of business travel is also changing and lead generation can seem really overwhelming here. But, once you understand marketing and how to generate leads, you can pretty much dominate any niche.
What is your lead generation strategy as a business travel agency?
Is it word-of-mouth?
Are you sitting and waiting for a new ... [More]
“There are some things that money can’t buy. For everything else, there’s________ “. I don’t need to complete the slogan, do I? MasterCard! The answer jumps right at you without even thinking. This is exactly what seasoned and successful marketing efforts aim to achieve, but it’s not as easy as it seems. Creating a complete new marketing campaign may defi... [More]
Let’s hack into the dynamics of content marketing. You’re producing loads of different content and distributing them, but it hasn’t been your day or week or month, or even your year. You’ve failed to rack up your sales, there’s hardly any conversion and that has led you to believe that content marketing is obsolete.
Well it’s time to start off with a clean slate... [More]
Having gone through substantial changes mainly, digital and social, lead generation at present means to focus on being found and nurture long-term relationships with the buyers.
With that said, let’s dive into how businesses in Singapore – one of the APAC, are generating leads to tip the scales in their favor. Below are the 7 key tricks of the trade to help you succeed:-
USING DIRECT E... [More]
Three adjectives come to mind when we think of content marketing — engaging, highly effective and perfectly appropriate for the online generation. As a matter of fact, it is the next big marketing revolution!
We live in a world where trends come and go, and people’s expectations keep changing. When the requirement came about for meeting the consumers’ needs on a digita... [More]