Google UK has aligned its B2B marketing efforts towards consumer advertising in a brand new campaign promoting the value of search advertising for businesses. ‘Find What Matters’ – Google’s first B2B search campaign aims to remind businesses of the value of search as a lucrative advertising platform. It has specifically been designed like a B2C campaign to promote the use o... [More]
Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture. Your whitepaper must be approached from a perspective of it being helpful to the readers and not just being pitchy to ... [More]
There is a lot of effort, time and expertise that goes into creating an elaborate and definitive brief document called a ‘whitepaper’, but the work doesn’t stop here, you’re only halfway through! Whitepapers are an effective tool for content promotion when it comes to the B2B market sphere. You need to get down and proceed with a decisive plan for promoting your whitepaper ... [More]
Are you looking to establish thought leadership, generate more leads and perhaps nurture the existing ones until they are ready to buy? When it comes to growing your pipeline and achieving maximum returns, most B2B businesses consider whitepaper to be more effective than videos, blogs, infographics, e-newsletters, etc.
Unlike the sea of content that we often see today, a whitepaper is somet... [More]
Not only is it cost-effective but also one of the quickest ways to reach your potential buyers. The concept of pay-per-click marketing is quite simple, really.
At its core, pay-per-click advertising for B2B is much like a B2C one. Instead of you waiting around to be found, your target market hunts for you with the help of keywords in search engines. All you have to do is be there for your potentia... [More]
Marketing strategies tend to change with time and place. Strategies that upsurge sales in one particular region may not be effective in some other region. Not only this, but marketing strategies are also influenced by the industry domain in which these are applied. Tweet This! The pharmaceutical industry is one such domain where growth is mainly characterized by various marke... [More]