Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).
Customers have become accustomed to consuming content across multiple ... [More]
Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. Tweet This!
There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for your SEO. This is totally beside the point. The key reason for content syndication is just so it can bol... [More]
Whether you intend to drive more leads or position yourself as a thought leader, creating a top-notch whitepaper doesn’t come easy – especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaper from the sea of mediocrity is to determine how well it resonates wit... [More]
Every organization is different, every company is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor, and that is, content. Content has quickly become the champion of pretty much every marketing strategy today!
As you tussle with how to communicate with today’s consumers... [More]
27. May 2019 02:55
Let’s hack into the dynamics of content marketing. You’re producing loads of different content and distributing them, but it hasn’t been your day or week or month, or even your year. You’ve failed to rack up your sales, there’s hardly any conversion and that has led you to believe that content marketing is obsolete.
Well it’s time to start off with a clean slate... [More]
Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dan... [More]