So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.
Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered th... [More]
‘Change is The Law of Marketing’
Markets keep changing. With the fast paced advancement in technology and the induction of internet, the world has become digital and mobile. Markets are dynamic today. The change in dynamics is the result of this advancing technology.
Marketing is all around us. Marketing influences how we think and the way we trade. Be it in the selection of a product ... [More]
A good movie, a soothing music, or an epic poem, what makes them stand out?
Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?
Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without killer content.
'CONTENT creates CONNECTION.'
It helps in creating a strong link be it in... [More]
Three adjectives come to mind when we think of content marketing — engaging, highly effective and perfectly appropriate for the online generation. As a matter of fact, it is the next big marketing revolution!
We live in a world where trends come and go, and people’s expectations keep changing. When the requirement came about for meeting the consumers’ needs on a digita... [More]
“2019 will be the year of account-based data and insights. More marketing and sales teams will use account-level engagement data and a broader set of intent signals to help them identify, prioritize and personalize outreach for those accounts that are most likely to convert. This will drive greater efficiency and will set businesses up to scale their ABM efforts in 2020.”- Tyler L... [More]