New year, new challenges!
That's not true for B2B lead generation companies. Lead generation continues to be marketers' primary task, but also a constant challenge. According to Hubspot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter New Year with the same problems. And we are here to help.
Over ... [More]
The rapid advancement of location-based technology has propelled Geo Marketing to the frontline of marketing strategies.
Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geo-marketing market spending was about $7.4 billion in 2018 and is expected to reach approximate... [More]
Although many companies have different products and services their marketing goals are consistent. Companies competing in business to business sales are searching for more leads, more sales, and ultimately more ROI. In order to capture high-quality B2B leads, marketing strategy needs to be geared towards effective lead generation.
In this guide, you will find how to structure lead gen... [More]