Christmas is just around the corner!
B2C advertising thrives during the holiday season but the same cannot be said for its B2B counterpart. When customers are bombarded with offers, deals, and sales from all around, it can be difficult for B2B marketers to rise above the clutter and reach their prospects.
But all is not doom and gloom, Forbes predicts that next year, more than half of B2B organiza... [More]
What is B2B Storytelling?
Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up their trust.
Brand storytelling is picking up force in the marketing world. Stor... [More]
The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.
Choosing to dedicate time and resources to marketing will increase sales... [More]
Whether a startup has a revolutionary business model or offers the best product or service to its market, the key to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline.
Customers look for trusted companies to do business with, which is why content it so important. Research material r... [More]
TOP B2B MARKETING STRUGGLES
Many companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their to... [More]
Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression.
Check out these 7 wa... [More]
In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager of director, C-level contacts require more prep to establish validity and ultimately a long working relationship.
When selling to the C-suite directly, it is important to spen... [More]