When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail?
Hubspot defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey."
Customer experience has a direct impact on revenue. A positive customer experience promise... [More]
The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they wave forward towards shaping the future of the advertising industry as a whole.
If AI and marketing are stated as the "future", recent surveys indicate that the future is now!
According to Forbes, 1.82 billion people worldwide are... [More]
As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e. voice search marketing. The world is preparing to dive head-first into a new decade, and recent stats show that voice search adaptation across the US is growing through the roof. To get the products they need, more people are actually talki... [More]
Handling hordes of complex data is not only time-consuming but data scientists find it hard to understand and analyze within a short amount of time. Which is why augmented analytics will change and disrupt business intelligence for the better. Powered by machine learning and natural-language generation, augmented analytics is an approach that plans to automate data preparation, insight discovery a... [More]