Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy?
Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re... [More]
True Influence, an intent-based marketing and demand generation solutions provider, announced its Intent Base data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience.
Why intent data is essential for B2B marketers and enterprises?
Intent data is the elixir that makes marketing strategies tick and allows companies to... [More]
“It’s not the ink, it’s the think.” - Avinash Kaushik, Digital Marketing Evangelist, Google
It is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there’s no denying it.&nb... [More]