13. May 2019 00:17
“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated by Gary Kovacs in his speech ‘Tracking our online trackers’ at the TED 2012 event highlights the importance of privacy as our fundamental right.
Not many were much aware of this fundamental right until Edward Snowden, a former National Security Agency subcontractor made headlines... [More]
Human resource management used to be referred to as ‘personnel administration.’ It is believed that the first human resources department was established by ‘The National Cash Register Company’ in 1901 following a strike. In the 1920s, personnel administration focused mostly on the aspects of hiring, evaluating, training, and compensating employees. A human resources department is a critical component of employee well-being in any business. Human resources teams acquire, d... [More]
“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence.” —Ginni Rometty, CEO of IBM.
It never ceases to amaze us when we think about the contribution of technology in the marketing sphere and how it has steered the ship to a place where we exist today. And among the many contributions, is Artificial Intelligence, still in its budding stages but powerful non... [More]
“Your brand is what other people say about you when you are not in the room,” Amazon founder Jeff Bezos has rightly said.
In the fast-changing market dynamics, brands are what captures the attention and concern of most people. Branding is crucial for any company because it is the identity of your business. Branding not only gives your business a name, but also encourages consumer awareness about your business.
Here we shall talk about how digital marketing services just like content ... [More]
Days of doing manual tasks are way behind us, and despite the debate surrounding the emergence of robo-advisors being a threat to human advisors, there seems to be no sign of stopping it. Tweet This!
Created as a result of the 2008 financial crisis, robo-advisors were first launched by Betterment and since then many others have followed suit, including Person Capital and Wealthfront. Their main goal was to provide millennials (especially someone who’s just getting started) with ... [More]
12. May 2019 23:43
Banking industry has seen a tremendous revolution today. With digitalization, the way we bank has changed to a great extent. Gone are the days when plastic money was considered as advancement in banking technology. Today plastic money like debit cards, credit cards, and other cards is almost considered bygone. Nowadays banking services are right in our palm with just one touch access to your personal banking account. It is more like, ‘Click to bank’ rather than ‘... [More]
The Internet of things (IoT) refers to the concept of extending Internet connectivity beyond conventional computing platforms such as personal computers and mobile devices. Any device which is able to communicate with Internet can be referred as IoT. The internet has been extensively induced in most of the things today. These things without internet are more like futile. From home appliances to driverless cars, from healthcare to virtual assistants, from delivery-drones to the latest c... [More]
‘Change is The Law of Marketing’
Markets keep changing. With the fast paced advancement in technology and the induction of internet, the world has become digital and mobile. Markets are dynamic today. The change in dynamics is the result of this advancing technology.
Marketing is all around us. Marketing influences how we think and the way we trade. Be it in the selection of a product or discovery of the best deal. Marketing dynamics will always help guide you to understand how marke... [More]
A good movie, soothing music, or an epic poem, what makes them stand out?
Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?
Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without killer content.
'CONTENT creates CONNECTION.'
It helps in creating a strong link be it in a movie, music or poetry.
‘Of course, a bad movie without a proper storyline will surely ... [More]
TOUT... PITCH... WOO... BOOST... PROMOTE... ENDORSE... BROADCAST... PUBLISH... PIN
Haven’t you all come across these terms?
Evolution in marketing has gone through various stages.
It could be anything like touting, pitching a product or wooing the customers.
Marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in marketing. But when it comes to the impact, nothing proves better than video marketing. Today vide... [More]