It is reported that the US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, the healthcare sector somehow feels short of development. This happens because of two main reasons: their inability to keep up with the quality and not having enough medical leads.
In spite of the efforts made by the healthcare industry, most hospitals, treatment center,... [More]
10. May 2019 04:32
Can you imagine the existence of a company without sales?
A big ‘NO’
Like body needs oxygen to survive, the same way sales are considered as the air a company breathes. Sales is difficult. Building an ascendable sales model has become a typical challenge for growing businesses.
Sales professionals deal with ample amount of negativity every day. It is difficult to power through all the “NO’s, on the road to “Yes”. The most priceless asset for sales profe... [More]
Handling hordes of complex data is not only time-consuming but data scientists find it hard to understand and analyze within a short amount of time. Which is why augmented analytics will change and disrupt business intelligence for the better. Powered by machine learning and natural-language generation, augmented analytics is an approach that plans to automate data preparation, insight discovery and sharing for a broad range of business users, operational workers, and citizen data scientist... [More]
8. May 2019 04:24
It’s been almost a year since the GDPR was put into effect which caused a fundamental shift in the marketing landscape. And with the global need to enforce transparency between businesses and users, it looks like few other countries have followed suit.
The reason why GDPR came to exist in the first place was because of the massive digital disruption, especially the internet. Users demanded more control when it came to their data storage and usage, eventually resulting in the adoption of st... [More]
Let’s talk about customer experience (CX), shall we? It’s what defines your company’s success and sets you apart from the rest. It also happens to be an integral part of omnichannel marketing. Tweet This!
As opposed to multichannel marketing, omnichannel marketing is best described as an integrated and comprehensive sales approach to reach out to prospects no matter where they are. Instead of targeting the social platforms individually, omnichannel marketing ta... [More]
Three adjectives come to mind when we think of content marketing – engaging, highly effective and perfectly appropriate for the online generation. Tweet This! As a matter of fact, it is the next big marketing revolution!
We live in a world where trends come and go, and people’s expectations keep changing. When the requirement came about for meeting the consumers’ needs on a digital platform, content marketing proved to be the game-changer. And to keep up with th... [More]
Can we just acknowledge the fact that our concept of marketing has changed completely? Kind of like the famous Snapchat dog filter, I mean who knew there were going to be so many different variations to it?
Each year we step into a new trend, face new challenges and come up with different solutions to one-up our competitors. But the territory of advancing tech and consumer needs is ever-changing, which makes it quite apparent that going by the rules of the old playbook won’t make it to the... [More]
“It’s not the ink, it’s the think.” - Avinash Kaushik, Digital Marketing Evangelist, Google
It is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there’s no denying it.
Gone are the days where demographics and age-old B2B lead generation was a thing. The wake of di... [More]
Today the reality of Information Technology is that it has influenced almost every business organization. With the progression of innovative technology each and every angle of business is impacted significantly, and one of the areas that technology has affected the most, however, is the IT Lead Generation domain.
Trying to bring in customers for an ever-growing IT industry?
Well, there is no denial of the fact that to generate a constant supply of IT leads in a c... [More]
“2019 will be the year of account-based data and insights. More marketing and sales teams will use account-level engagement data and a broader set of intent signals to help them identify, prioritize and personalize outreach for those accounts that are most likely to convert. This will drive greater efficiency and will set businesses up to scale their ABM efforts in 2020.”- Tyler Lessard, VP of Marketing, Vidyard
ABM – one of the biggest buzzwords in the digital market... [More]