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LEVERAGE YOUR CAMPAIGNS WITH THESE INNOVATIVE PAY-PER-CLICK STRATEGIES

6. June 2019 23:54 / Oshine / Advertising Comments (0)
Not only is it cost-effective but also one of the quickest ways to reach your potential buyers. The concept of pay-per-click marketing is quite simple, really. At its core, pay-per-click advertising for B2B is much like a B2C one. Instead of you waiting around to be found, your target market hunts for you with the help of keywords in search engines. All you have to do is be there for your potential clients with your helping hand. Today, modern B2B buyers have high expectations and much like any ... [More]
6db0444d-c79c-43a9-a649-4421b83a8af3|1|4.0|27604f05-86ad-47ef-9e05-950bb762570c
Tags : #Paidadvertising . #digitalmarketing

Why is it Important for Product Marketers to Leverage Content?

5. June 2019 21:14 / Rashmi / Content Marketing Comments (0)
Every organization is different, every company is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor, and that is, content. Content has quickly become the champion of pretty much every marketing strategy today! As you tussle with how to communicate with today’s consumers, you’ve likely heard about something called “content marketing”. But before ... [More]
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Tags : #contentmarketing . #productmarketing

How Artificial Intelligence is revamping Marketing Dynamics in 2019

30. May 2019 01:08 / Abhijeet / AI in Marketing Comments (4)
“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock.   Tweet This! Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning has given wings to digital marketing techniques, making it more effective and increasing the chances of sales conve... [More]
3f64e3d9-a341-4c39-b321-dde2f154ea5e|1|4.0|27604f05-86ad-47ef-9e05-950bb762570c
Tags : #artificialintelligence . #marketing

Digital Marketing Strategies for Pharma in 2019

30. May 2019 00:28 / Abhijeet / Digital Marketing Comments (0)
Marketing strategies tend to change with time and place. Strategies that upsurge sales in one particular region may not be effective in some other region. Not only this, but marketing strategies are also influenced by the industry domain in which these are applied.   Tweet This! The pharmaceutical industry is one such domain where growth is mainly characterized by various marketing strategies and other business factors too. The pharmaceutical industry is largely affected by s... [More]
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Tags : #pharma19 . #digitalmarketing

Demand Generation in EU adhering to GDPR

29. May 2019 22:55 / Abhijeet / GDPR Comments (0)
Modern marketing is going through a paradigm shift in digital transformation with the addition of new techniques and methodologies. Generating more leads and demands is the prime objective of marketers today. While most marketers often confuse with marketing terms like demand generation and lead generation, there is a slight difference between them. However, the purpose and desired result of both Demand Generation and Lead Generation is the same, that is sales conversion. Demand generation ... [More]
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Tags : #demandgeneration . #gdpr

Best Content Marketing hacks that’ll Skyrocket your Sales

27. May 2019 02:55 / Oshine / Sales Comments (0)
Let’s hack into the dynamics of content marketing. You’re producing loads of different content and distributing them, but it hasn’t been your day or week or month, or even your year. You’ve failed to rack up your sales, there’s hardly any conversion and that has led you to believe that content marketing is obsolete. Well it’s time to start off with a clean slate, because we’ve got 6 solid reasons why you need these content marketing strategies to turn yo... [More]
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Tags : #leadgeneration . #contentmarketing

Omnichannel Marketing Execution Strategies for 2019

27. May 2019 02:40 / Rashmi / Digital Marketing Comments (0)
Omnichannel Marketing! Sounds like another buzzword in this modern marketing era!  Wait! It's 2019, and out of our realization, omnichannel marketing is all around us as another customer-centric approach to marketing.   As a marketer, are we really one step behind our customers? Let’s rewind and check. At first, people started googling everything so, to rank first on google search engine page, we figured out the paid search. Then they started spending their time on all the s... [More]
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Tags : #omnichannelmarketing . #socialmediamarketing

Enhance Your Product Marketing Using Content - An Outreach Strategy going into 2020

22. May 2019 23:53 / Sufyan / Content Marketing Comments (0)
   Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dangling the features and specifications in front of them? What if there was a narrative to portray the... [More]
75e7e442-6a80-4d89-bae8-fd2f1c90646f|4|5.0|27604f05-86ad-47ef-9e05-950bb762570c
Tags : #contentmarketing . #productmarketing

Maximize your campaign results with Facebook’s Cost Cap Bid strategy

20. May 2019 05:03 / Oshine / Advertising Comments (0)
“Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.” – Facebook In an attempt to strike a balance between getting results while still being cost-and-budget-friendly, Facebook has given us a new way ... [More]
d8597e1b-c388-4e99-b492-334c44ce0d09|1|5.0|27604f05-86ad-47ef-9e05-950bb762570c
Tags : #B2Bleads . #digitaladvertising

Biggest AI challenges that affect your marketing endeavors

15. May 2019 23:47 / Oshine / AI in Marketing Comments (0)
So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.  Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80% of enterprise-level organizations were already using some kind of AI in their business, 32% o... [More]
86ecd305-a4fc-46b9-b1ab-ed061b01199f|4|5.0|27604f05-86ad-47ef-9e05-950bb762570c
Tags : #B2Bmarketing . #AIinmarketing
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