The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining. Tweet This! A process that involves sifting through large amount of raw data to extract the ... [More]
Having trouble with boosting your marketing efforts and driving more sales?
Ever since big data came into picture the world of marketing changed significantly. With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies, it’s hardly simple.
Marketers need to use data effectively if they want t... [More]
If there’s one thing we know for sure it’s that the gaming industry is on flames right now. Dating as far back as the late 1940s, video games have been at the forefront of computer technology, reaching a digital zenith in the last couple of years. But that is no indication that it’s going to slow down anytime soon; because programmers and developers are always looking for opportunities to level it up for the gamers of the world.
Dr. África Periáñez, CE... [More]
The digital marketing landscape is witnessing a dramatic shift. What was effective just a few years ago is now an old hat. With increasing demands in the business, every year, new technologies come out, existing technologies get smarter & advanced, and this is not going to stop, but will continue to happen with a faster pace in future.
In 2013, 76% of those asked in Adobe’s Digital Distress survey felt that marketing had changed the most in the past 2 years than the previous 50.&... [More]
Having gone through substantial changes, mainly, digital, and social, lead generation at present means to focus on being found and nurture long-term relationships with the buyers. Tweet This!
With that said, let’s dive into how businesses in Singapore – one of the APAC, are generating leads to tip the scales in their favor. Below are the 7 key tricks of the trade to help you succeed:-
USING DIRECT ENGAGEMENT
This approach is all about interacting with your target prospects... [More]
It’s no biggie that devices from the watches we wear to cars and refrigerators we use daily have evolved and are doing a lot more than what they were originally designed to do — thanks to the miracle that is IoT. By reducing human interventions and rendering our homes smarter, IoT is quickly becoming one of the phenomena to bring future at the doorsteps of mankind. Tweet This!
IoT or Internet of Things refers to the extended internet connectivity that includes everyd... [More]
Prediction- isn’t this a very natural activity of human brains about a future event?
Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics which is used to make predictions about the unknown future events with the help of various historical data.
Prediction is not just one of thing your brain does. It is the primary function of the neo-cortex and the foundation of intelligence- Jeff Hawkins
As a marketer,... [More]
Don’t you want to overcome the traditional ways of engaging customers?
Of course, every modern marketer wants to personalize brand messaging, perform outreach, and deliver support to prospects and customers in this growing digital age.
But how? Let’s figure it out in this article.
Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. But today, it’s all about per... [More]
13. May 2019 00:17
“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated by Gary Kovacs in his speech ‘Tracking our online trackers’ at the TED 2012 event highlights the importance of privacy as our fundamental right.
Not many were much aware of this fundamental right until Edward Snowden, a former National Security Agency subcontractor made headlines... [More]
Human resource management used to be referred to as ‘personnel administration.’ It is believed that the first human resources department was established by ‘The National Cash Register Company’ in 1901 following a strike. In the 1920s, personnel administration focused mostly on the aspects of hiring, evaluating, training, and compensating employees. A human resources department is a critical component of employee well-being in any business. Human resources teams acquire, d... [More]