Are you looking to establish thought leadership, generate more leads and perhaps nurture the existing ones until they are ready to buy? When it comes to growing your pipeline and achieving maximum returns, most B2B businesses consider whitepaper to be more effective than videos, blogs, infographics, e-newsletters, etc.
Unlike the sea of content that we often see today, a whitepaper is something that your prospects actually take interest in. A well-written whitepaper always contains valuab... [More]
Timely, personalized and hyper-relevant to the reader, automated emails are certainly doing a hell of a job for marketers by saving them plenty of time and money. But having said that, a lot of them are still making mistakes – from not being careful of the smallest errors to painful data problems, some of these can seriously damage your credibility.
When it comes down to email marketing automation, a mistake, no matter how big or small, is the last thing you want. Not only will it tu... [More]
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner
Alright, Social Media Marketers! Are you struggling to get everything done in your online business every day?
Whether you have a home-based online business, or you work in real estate financial services, or virtually any busi... [More]
“Global marketing automation spending will reach $25 billion by 2023, implying a 14% annual growth rate,” a Forrester report. Tweet This!
The investment in marketing automation technology is increasing at an astounding rate. With the availability of modern technologies, it has become easier for marketers to automate their marketing processes for efficient management and to achieve in-time targets. Marketing automation has brought about a paradigm shift in the marketing met... [More]
“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.”
Email marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is tailored for their wants and needs. When it comes to retaining a client, the deciding factors encom... [More]
It comes as no surprise as to why more and more B2B marketers are moving towards personalization to strengthen their martech stack and reach their potential buyers. In an age where one-on-one communications are must-haves, it only makes more sense for marketers to crank it up a notch. By using both marketing automation platform and real-time personalization to enhance CX, down to the individual level, businesses can maximize the level of their website engagement and get a higher return on... [More]
“Marketing is really just about sharing your passion.” Michael Hyatt
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan Eisenberg
Launching a successful B2B marketing campaign can work as a differentiator that sets your brand apart within a crowded market.
Yes! You heard campaign; it sounds extremely complicated, but it’s not difficult to accomplish. Please don’t skip.
We all know that the best m... [More]
Before you intend to engage with your buyer in their buying journey, remember that their journey is more than halfway through, already. So, mend your intentions and target being a part of it from the inception.
Welcome to Intent Data.
The latest cue phrase in the B2B customer data repository.
Intent data is data about buyer intentions. It contains data regarding what, where and how a buyer thinks, prefers, refers, compares, analyses, uses, experiences, extracts, combines, disc... [More]
7. June 2019 04:22
“There are some things that money can’t buy. For everything else, there’s________ “. I don’t need to complete the slogan, do I? MasterCard! The answer jumps right at you without even thinking. This is exactly what seasoned and successful marketing efforts aim to achieve, but it’s not as easy as it seems. Creating a complete new marketing campaign may definitely seem like a daunting and complex task, especially if you are a new entrepreneur trying to fin... [More]
Digital marketing techniques involve a lot of online marketing activities that marketers carry out to widen their reach and increase their online presence. Lead generation, account-based marketing (ABM), content marketing, social media marketing, search marketing, etc. are some of the major digital marketing techniques that marketers rely on.
In this article, we will try to explore new search marketing strategies that marketers must adapt to remain in the rat-race and to grow their revenue.
We a... [More]