“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock. Tweet This!
Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning has given wings to digital marketing techniques, making it more effective and increasing the chances of sales conve... [More]
Marketing strategies tend to change with time and place. Strategies that upsurge sales in one particular region may not be effective in some other region. Not only this, but marketing strategies are also influenced by the industry domain in which these are applied. Tweet This! The pharmaceutical industry is one such domain where growth is mainly characterized by various marketing strategies and other business factors too. The pharmaceutical industry is largely affected by s... [More]
29. May 2019 22:55
Modern marketing is going through a paradigm shift in digital transformation with the addition of new techniques and methodologies. Generating more leads and demands is the prime objective of marketers today. While most marketers often confuse with marketing terms like demand generation and lead generation, there is a slight difference between them. However, the purpose and desired result of both Demand Generation and Lead Generation is the same, that is sales conversion. Demand generation ... [More]
27. May 2019 02:55
Let’s hack into the dynamics of content marketing. You’re producing loads of different content and distributing them, but it hasn’t been your day or week or month, or even your year. You’ve failed to rack up your sales, there’s hardly any conversion and that has led you to believe that content marketing is obsolete.
Well it’s time to start off with a clean slate, because we’ve got 6 solid reasons why you need these content marketing strategies to turn yo... [More]
Omnichannel Marketing! Sounds like another buzzword in this modern marketing era!
Wait! It's 2019, and out of our realization, omnichannel marketing is all around us as another customer-centric approach to marketing.
As a marketer, are we really one step behind our customers? Let’s rewind and check.
At first, people started googling everything so, to rank first on google search engine page, we figured out the paid search. Then they started spending their time on all the s... [More]
Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dangling the features and specifications in front of them? What if there was a narrative to portray the... [More]
“Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.” – Facebook
In an attempt to strike a balance between getting results while still being cost-and-budget-friendly, Facebook has given us a new way ... [More]
So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.
Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80% of enterprise-level organizations were already using some kind of AI in their business, 32% o... [More]
Talking about successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics to reach your ultimate marketing goals?
The world today is dominated by social media and mobile, where an Email marketing campaign is not a new thing. Yet, there is no denial of the fact that still, it is one of the most effective channels for any business organisation to drive more leads and grow their customer base. The reason?
"Email has an ability many ch... [More]
From not providing enough context for your conversion rates to not really understanding the statistics or relying on minor results of A/B testing, the list goes on as to why a lot of businesses are failing to convert visitors into paying customers.
Luckily, we’ve broken it down so you never have to fall into the same category.
Let's look into the 5 KEY IDEAS YOU CAN LEVERAGE TO BOOST YOUR CONVERSION :-
CONSIDER CHANGING YOUR OFFER
To make sure that your prospects don't say no, you ne... [More]