Travel industry is booming and marketing is playing a crucial role in the development of this industry. Advertisements have been the backbone and an integral part of this industry. Whether its B2B or B2C, advertisements have been effective in reaching larger audiences leveraging on new digital technologies and travel management tools. This includes various digital marketing techniques and tools like display advertising, print advertising, social media advertising, paid search advertising, native... [More]
15. August 2019 20:55
There is a shift going on in the business world led by digital media. The world of business travel is also changing and lead generation can seem overwhelming here. But, once you understand marketing and how to generate leads, you can pretty much control any niche.
What is your lead generation strategy as a business travel agency?
Is it word-of-mouth?
Are you sitting and waiting for new leads to come in?
Are you sitting and waiting for somebody to make a referral for your business?
Are you atten... [More]
11. August 2019 22:55
What’s a corporate travel management without a winning SEO strategy? Pretty much irrelevant and unnecessary. Not only is the corporate travel industry one of the fastest growing domains to work in, but it also houses a large number of different business models, including airlines, business travel agencies, etc. Making it all the more important to invest in SEO campaigns.
Thanks to the digital boom in travel sector, we’re faced with fragmented buyer behavior and how tra... [More]
Travel business is flourishing. According to a research from Deloitte, the travel industry's growth has skyrocketed over the last ten years. However, a thriving industry like this still presents a problem for business travel management companies.
We live in a world where travel is easier than it has ever been. From online travel agencies to metasearch engines and the travel agents down the street, there are a variety of ways businesses can choose to book a trip for their corporat... [More]
Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on!
There is no better way to do this than writing a whitepaper.
According to the Content Marketing Institute, 70 percent of B2B companies rank whitepapers as one of the most effective forms of marketing content above videos, blogs, newsletters and online presentations.
But do you think only writing will help? You better know, it’s a &ls... [More]
DO PUBLICATION SITES REALLY MATTER?
A successful whitepaper does require all the promotional activities but at the same time the places where you publish your whitepaper matters a lot. Imagine a situation where you have done all the promotional activities for your whitepaper with the best display ads, interstitial ads, and other rich media content but there are no visitors on the page where you have published your content. Websites which seldom have any visitors on their page will hinder all you... [More]
Long before the content marketing become the golden ticket for marketers to educate, empower and convert leads, Bill Gates famously declared, “Content is king.” Today, the prescience of his statement is clear.
The rise of social media and internet marketing has proven him right. No business can afford to ignore content marketing as a way of building their brand and increasing profits. Being this the reason, don’t you think, we as a content marketer want our ... [More]
So, you’ve created the whitepaper, now what?
Whitepapers can be a striking marketing tool, but there could be many compelling whitepapers that may not serve your marketing objectives and goals just because you haven’t put on enough efforts to promote it. Promotional activities build your brand and thought leadership while driving traffic that helps you in achieving your marketing goals. Many organizations use whitepapers to persuade their target audience and convert them into leads.&... [More]
There is a lot of effort, time and expertise that goes into creating an elaborate and definitive brief document called a ‘whitepaper’, but the work doesn’t stop here, you’re only halfway through! Whitepapers are an effective tool for content promotion when it comes to the B2B market sphere. You need to get down and proceed with a decisive plan for promoting your whitepaper or all your efforts will go to waste. Downloads, leads or subscriptions, no matter what your goals a... [More]
Whether you intend to drive more leads or position yourself as a thought leader, creating a top-notch whitepaper doesn’t come easy – especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaper from the sea of mediocrity is to determine how well it resonates with the buyers’ problems.
Know that your whitepaper is a lot more than just an in-dep... [More]