24. September 2019 20:56
Speaking of marketing innovations, there have been many tried and true methods but what we’re looking at is the out-of-the-box “trends” that have come through. While technology is constantly changing the B2B marketplace, it is crucial to take a moment and see which ones have stood out from the crowd. In this article, we’ll look at 4 innovative marketing trends that are making waves at the B2B landscape and where they might be heading next.
1. MARKETING PODCAST
According t... [More]
Are you struggling to craft the perfect emails that your target audience would want to open and read?
Whether you like it or not the success of your email marketing campaign depends on how much open rates you get. You cannot generate new business opportunities if there’s no one to read your emails. More than 20% of your marketing emails never make it to the audience’s inbox, so you must proceed with careful planning, patience, quality content and a well-vett... [More]
16. September 2019 03:29
Technology has fundamentally changed the way business is done in the travel industry across continents. Corporate travel depends on travel tech as it eases the travel agencies' job by simply connecting them with their customers and promoting their travel products. Similarly, the need for a personalized, quick, and hassle-free travel experience is increasing so that travelers can focus more on their business objectives rather than the trip nuisance. A plethora of apps and travel tools are assisti... [More]
15. September 2019 22:14
Have you ever noticed a chat window popping up when you visit a website saying, “Hi, how can I help you?” offering to help you out?
That’s a chatbot in motion.
Today, in the age of digital revolution, chatbots - one of the most common AI-based enterprise application, has become the talk of the town and why not, chatbots seem to be the best engagement software. They copy what we are all doing with our smartphones today.
In business, it has always been a rule to be where yo... [More]
“The aim of marketing is to make selling superfluous.” Peter F. Drucker Tweet This!
While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of... [More]
A successful CRO campaign won’t just save your time, money, and efforts but also help you discover new growth strategies for your business. Tweet This! When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals.
But how do you pull off an effective campaign that drives results? According to this blog by VWO, a successful CRO campaign can be achieved b... [More]
From Neanderthals to Homo sapiens, bullock carts to electric vehicles, door-to-door marketing to digital marketing, evolution is inevitable. With the advent of machine learning, AI, and advanced data analytical tools, traditional lead generation for IT companies as we know it is dead. Modern marketing budgets are significantly increasing as enterprises realize the correlation between increased spends and ROI. Enterprises in the B2B space are exploring the broad spectrum of possibilities w... [More]
Without reaching the right audience your business will fail, all-the-time, every time! Having the best product doesn't guarantee you success in the market place. This is why lead generation is critical. HubSpot’s statistics found that 54% more leads are generated by inbound tactics than by traditional paid marketing.
Marketers all around the globe are constantly on the lookout for sustainable techniques for lead generation. Leads are the lifeline of your business, more leads mean, more sal... [More]
13. September 2019 04:21
How do sales teams deal with poor sales performance?
What steps are essential in solving the age-old problem of struggling sales reps?
Sales is a high-pressure, fast-moving area of business. It’s no surprise then that sales teams have to deal with multiple challenges. Sales reps today must adapt to a multi-channel approach and build value for prospects before they can transition a lead to a customer. With inbound sales and marketing strategies going mainstream, it is important to recognize... [More]
Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. Tweet This!
There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for your SEO. This is totally beside the point. The key reason for content syndication is just so it can bolster your marketing efforts. It’s a part of your content marketing tactics.