It’s no biggie that devices from the watches we wear to cars and refrigerators we use on a daily have evolved and are doing a lot more than what they were originally designed to do — thanks to the miracle that is IoT. By reducing human interventions and rendering our homes smarter, IoT is quickly becoming one of the phenomena to bring future at the doorsteps of mankind.
IoT or Internet of Things refers to the extended Internet connectivity that includes everyday objects and how... [More]
Prediction- isn’t this a very natural activity of human brains about a future event?
Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics which is used to make predictions about the unknown future events with the help of various historical data.
Prediction is not just one of thing your brain does. It is the primary function of the neo-cortex and the foundation of intelligence- Jeff Hawkins
As a marketer,... [More]
Don’t you want to overcome the traditional ways of engaging customers?
Of course, every modern marketer wants to personalize brand messaging, perform outreach, and deliver support to prospects and customers in this growing digital age.
But how? Let’s figure it out in this article.
Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. But today, it’s all about per... [More]
13. May 2019 00:17
“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated by Gary Kovacs in his speech ‘Tracking our online trackers’ at the TED 2012 event highlights the importance of privacy as our fundamental right.
Not many were much aware of this fundamental right until Edward Snowden, a former National Security Agency subcontractor made headlines in 2013 when he leaked top-se... [More]
Human resource management used to be referred to as ‘personnel administration.’ It is believed that the first human resources department was established by ‘The National Cash Register Company’ in 1901 following a strike. In the 1920s, personnel administration focused mostly on the aspects of hiring, evaluating, training, and compensating employees. A human resources department is a critical component of employee well-being in any business. Human resources teams acqu... [More]
“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence.” —Ginni Rometty, CEO of IBM.
It never ceases to amaze us when we think about the contribution of technology in the marketing sphere and how it has steered the ship to a place where we exist today. And among the many contributions, is Artificial Intelligence, still in its budding stages but powerful non... [More]
“Your brand is what other people say about you when you are not in the room,” Amazon founder Jeff Bezos has rightly said.
In the fast-changing market dynamics, brands are what captures the attention and concern of most people. Branding is crucial for any company because it is the identity of your business. Branding not only gives your business a name, but also encourages consumer awareness about your business.
Here we shall talk about how digital marketing services just like content ... [More]
12. May 2019 23:46
Days of doing manual tasks are way behind us, and despite the debate surrounding the emergence of robo-advisors being a threat to human advisors, there seems to be no sign of stopping it.
Created as a result of the 2008 financial crisis, robo-advisors were first launched by Betterment and since then many others have followed suite, including Person Capital and Wealthfront. Their main goal was to provide millennials (especially someone who’s just getting started) with a cheaper altern... [More]
Banking industry has seen a tremendous revolution today. With digitalization, the way we bank has changed to a great extent. Gone are the days when plastic money was considered as advancement in banking technology. Today plastic money like debit cards, credit cards, and other cards is almost considered bygone. Nowadays banking services are right in our palm with just one touch access to your personal banking account. It is more like, ‘Click to bank’ rather than ‘Walk into a ban... [More]
12. May 2019 23:28
The Internet of things (IoT) refers to the concept of extending Internet connectivity beyond conventional computing platforms such as personal computers and mobile devices. Any device which is able to communicate with Internet can be referred as IOT. The internet has been extensively induced in most of the things today. These things without internet are more like futile. From home appliances to driverless cars, from healthcare to virtual assistants, from delivery-drones to the latest car-vending... [More]