The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they wave forward towards shaping the future of the advertising industry as a whole.
If AI and marketing are stated as the "future", recent surveys indicate that the future is now!
According to Forbes, 1.82 billion people worldwide are forecasted to use a chat app in 2019 and by 2020, customers will manage 85% of their relationship w... [More]
14. January 2020 20:55
There is a shift going on in the business world led by digital media. The world of business travel is also changing and lead generation can seem overwhelming here. But, once you understand marketing and how to generate leads, you can pretty much control any niche.
What is your lead generation strategy as a business travel agency?
Is it word-of-mouth?
Are you sitting and waiting for new leads to come in?
Are you sitting and waiting for somebody to make a referral for your business?
Are you atten... [More]
So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.
Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80% of enterprise-level organizations were already using some kind of AI in their business, 32% o... [More]
Speaking of marketing innovations, there have been many tried and true methods but what we’re looking at is the out-of-the-box “trends” that have come through. While technology is constantly changing the B2B marketplace, it is crucial to take a moment and see which ones have stood out from the crowd. In this article, we’ll look at 4 innovative marketing trends that are making waves at the B2B landscape and where they might be heading next.
1. MARKETING PODCAST
These ... [More]
New year, new challenges!
That's not true for B2B lead generation companies. Lead generation continues to be marketers' primary task, but also a constant challenge. According to Hubspot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter New Year with the same problems. And we are here to help.
Over the last decade, B2B lead generation strategies have witnessed a paradigm shift from being company-c... [More]
“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock. Tweet This!
Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning have given wings to digital marketing techniques, making it more effective and increasing the chances of sal... [More]
"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." - Erik Harbison| CMO & Co-Founder | The Marketing Help
The world today is dominated by social media, mobile apps, and smartphone technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after year, and that is email marketing.
According to the news reports, email generates $44 for e... [More]
Demand generation is often mistaken with lead generation though it is significantly different. Let's make it clearer here. Demand generation is a long-term activity to create awareness and needs about the product or service in the minds of prospects, whereas lead generation is mainly about getting contact details through various activities.
Moreover, demand generation is about educating your prospects and convincing them how your brand can help the problems they are facing. The activ... [More]
Has this ever happened to you where you’ve gone and you did a webinar and nobody showed up, you were doing just a webinar by yourself?
It’s not a great feeling in the world especially when you put all that time and effort into it.
Making webinars part of your content marketing strategy is almost a no-brainer today! Webinars in the past were an easy ticket to sales. Selling it was one of the best ways to make money with high ticket items, a decade ago. Now it has become a... [More]
2. January 2020 20:36
Technology is revolutionizing?
It has already revolutionized. We are heading into 2020 and technology is all around us. Check your pocket, you might have one or two, it might even be how you are reading this blog! This is the world of technological advancement which has already revolutionized the way we do business and travel is no exception. Technology has fundamentally changed the way business is done in the travel industry across the continent.
The corporate travel market is huge ... [More]