"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." Erik Harbison| CMO & Co-Founder | The Marketing Help
The world today is dominated by social media, mobile apps, and smartphones technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after year, and that is email marketing.
According to the news reports, email generates $44 for every $1 spe... [More]
Demand generation is often mistaken with lead generation though it is significantly different. Let's make it clearer here. Demand generation is a long-term activity to create awareness and needs about the product or service in the minds of prospects, whereas lead generation is mainly about getting contact details through various activities.
Moreover, demand generation is about educating your prospects and convincing them how your brand can help the problems they are facing. The activ... [More]
Has this ever happened to you where you’ve gone and you did a webinar and nobody showed up, you were doing just a webinar by yourself?
It’s not a great feeling in the world especially when you put all that time and effort into it.
Making webinars part of your content marketing strategy is almost a no-brainer today! Webinars in the past were an easy ticket to sales. Selling it was one of the best ways to make money with high ticket items, a decade ago. Now it has become a... [More]
2. January 2020 20:36
Technology is revolutionizing?
It has already revolutionized. We are heading into 2020 and technology is all around us. Check your pocket, you might have one or two, it might even be how you are reading this blog! This is the world of technological advancement which has already revolutionized the way we do business and travel is no exception. Technology has fundamentally changed the way business is done in the travel industry across the continent.
The corporate travel market is huge ... [More]
Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts!
85% of people who click “play” on a podcast listen to nearly all of it and 42 million Americans (or 15% of the US population) listen to a podcast every week.
PODCASTS have come a long way
The popularity of podcasts as a marketing outlet is growing and expanding exponentially and even has statistics to prove it. The podcast ad spend in 2018 was more than $479 mil... [More]
Let’s back-track. Digital marketing was born about 3 decades ago, when computers had become smart enough to store customer data. Fast-forward into the present day and take a look into your inbox.
We all share the same inbox story….apathetic…unapologetic….and frankly, there is nothing out-of-the-box out there that we could stop and check out. Our inboxes are running out of space and we are (well!) running out of time to clear the clutter.
The rapid advancement of location-based technology has propelled Geo Marketing to the frontline of marketing strategies.
Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geo-marketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1 billion by 2025.
a b2b approach to geo-marketing
As the B2B industry shifts ever more towar... [More]
Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy?
Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re looking to shoot a bulls-eye, landing huge B2B buyers from profiling alone is an uphill and impreci... [More]
As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e. voice search marketing. The world is preparing to dive head-first into a new decade, and recent stats show that voice search adaptation across the US is growing through the roof. To get the products they need, more people are actually talking to their devices rather than typing or speaking to a representative through them.
A recent ... [More]
True Influence, an intent-based marketing and demand generation solutions provider, announced its Intent Base data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience.
Why intent data is essential for B2B marketers and enterprises?
Intent data is the elixir that makes marketing strategies tick and allows companies to leverage customer insights to understand why their ideal client purchases their product. This data ... [More]