One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful marketing content? We might not be too far away from that reality. Tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,allow it to generate content. Associated Press is already using AI to create some of its news content.
The benefits of AI for content marketing are impressive, including rese... [More]
There’s a ton of mediocrity in lead generation- both in-house and outsourced. However, there are many things good insourced operations and lead generation companies do well. While lead generation is not brain surgery, there are plenty of moving parts in a well-run lead generation machine. Failure to perform and organize all of the moving parts could lead to poor results.
Here is DECK 7’s top 5 checklist for lead generation to see where your company stands:
27. September 2016 05:12
Marketo has launched a new account-based marketing product this week. Marketo ABM brings together sales and marketing teams to develop key accounts in a collaborative process. In conjunction with the launch, the company also announced 12 partners for Marketo ABM and complementary solutions.
The core capabilities of the system are being complemented by integrated functions offered in a new Marketo ABM partner network. The initial partners include AdRoll, Bluewolf, Digital Pi, Dun & Bradstreet... [More]
27. September 2016 05:06
AdBlock Plus to start selling ad sales.
From ad blocker to SSP: AdBlock Plus proceeds onward from whitelisting and now needs to formally offer affirmed promotions. With an advertisement deals stage of their own, Eyeo is capitalizing on their past deals model: chose and separated by AdBlock Plus, promotions can be acquired by means of the new 'Satisfactory Ads Platform'. AdBlock Plus cases that the separated promotions will be less problematic, leaner, and more secure than the advertisement... [More]
After their announcement in May, Twitter will execute changes with respect to how characters in a tweet tally towards its present limit on September 19th.
The individuals who battle to fit their ramblings inside 140 characters will now have more space to convey what needs be or the brand they speak to. As opposed to extend the limit at danger of losing clients who appreciate the short upgrades which Twitter gives; the online networking mammoth has chosen to change what tallies towards it... [More]
Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally.
Adobe has graced us with this survey for the past seven years. A large part of digital marketing is knowing what to prioritize and understanding the trends but alwa... [More]
ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Read how these 3 A’s define why ABM is the way to go.
ABM accelerates the sales cycle.
It is rare in a complex B2B sales cycle, that the buyer is one, isolated individual. Purchasing decisions can and normally do involve over a dozen decision makers. So, why risk pursuing one path?
Because ABM actively targets all of the influencers and decision-makers in a company, ABM deals move fas... [More]
We’re almost in Q4 2016 and it’s getting to that time when we take stock of what’s worked and not worked for us this year before we begin to make our plans and set budgets for 2017.
Here are 7 trends from 2016 that promise to be winners in 2017:
UGC VS. STAFF CONTENT
Companies are getting increasingly better at finding ways to source their content rather than develop their own content. As of the second quarter of 2016, Facebook had 1.71 billion monthly a... [More]