The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.
Choosing to dedicate time and resources to marketing will increase sales, quality of leads, and decrease the time it takes to close a deal. With just a little bit of effort... [More]
Whether a startup has a revolutionary business model or offers the best product or service to its market, the key to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline.
Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that is reliable can make a world of difference on the type of leads that flow ... [More]
Today, it is not enough to just connect with your customers over one email or one event. Instead, make a statement through multiple channels. Creating a seamless experience amongst all channels will satisfy your audience. It is no longer impressive to have a seamless experience with a company, it is expected. Customers dropping off should not happen due to lack of communication between channels. Digital marketing technology is very efficient nowadays but human intelligence is still needed f... [More]
Sales teams trying to grow their leads could be focused on inbound efforts, outbound efforts, or both. Needless to say, most marketing efforts have the end goal of generating leads for the business.
Lead generation has grown into a very dynamic process that could be done in several ways. B2B companies searching for leads should be implementing multi-channel marketing. Customers are continually searching for information on different media. With the pressure to find new customers, B2B companies ar... [More]
TOP B2B MARKETING STRUGGLES
Many companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their top B2B marketing related weaknesses.
Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression.
Check out these 7 ways to improve your sales strategy:
1. FOCUS ON WHAT’S IMPORTANT
Going into meeti... [More]
In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager of director, C-level contacts require more prep to establish validity and ultimately a long working relationship.
When selling to the C-suite directly, it is important to spend your time on an approach that makes your message and strategy different from what you use with mid... [More]
Although many companies have different products and services their marketing goals are consistent. Companies competing in business to business sales are searching for more leads, more sales, and ultimately more ROI. In order to capture high-quality B2B leads, marketing strategy needs to be geared towards effective lead generation.
In this guide, you will find how to structure lead generation for the most successful B2B customer acquisition.
1. Choose your audience & personalize ... [More]
As a consumer, almost every website you encounter will have a ‘live chat’ function. But are there also benefits from a B2B perspective? There are two very good reasons why B2B companies are incorporating chatbots in their marketing mix.
1. 20% INCREASE IN CONVERSION RATES
2. CUSTOMERS ARE 3X MORE LIKELY TO BUY
Not only does this have a huge impact on the volume of your lead generation, but the quality as well! By answering questions that... [More]
As the world of marketing continues to expand, so do the channels in which messaging is received. For years B2B buyers would use personal relationships, print ads, phone calls and desktops to find what they were looking for. As new generations rise up to take their place, the marketing strategy of B2B companies needs to accommodate the newcomers.
Today that would be the millennials! As the driving force behind the digital movement, millennials demand convenience and speed in all aspects of their... [More]