Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there, in the front, on the face. And making it stand out from the clutter, doesn’t come easy.
In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most ... [More]
Connectivity is extensively extending its reach to gadgets and devices owing to the internet and other technologies. The evolution in connectivity has made it possible to connect ourselves with the devices and gadgets that we use in our daily lives. Connectivity is bridging the gap between people and bringing them closer to technology. Tweet This! It has almost personified our gadgets and devices making it a part of our life, in other words, it has redefined the relation be... [More]
The oft-hailed MarTech conference where marketing, technology and management culminates into a global confluence of marketers and technologists, has just concluded.
This year, the globe-trotting marketing mavens graced San Jose Convention Centre from April 3-5 sharing their future-ready acumens and showcasing what the marketing of tomorrow would be. Here are some vital insights from ChiefMartec:
1. It was announced on April 4 at the conference that Integrate has acquired Akkroo for $34 mil... [More]
Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C v... [More]
Have you ever wondered what it takes to put together a blockbuster webinar? Neither too many things, nor too little. Just a few critical things that if done wisely, can make the mark.
That’s precisely some quintessential analytics and compact research results which can take you closer to organizing a webinar that is worth a hundred repeats.
2019 also happens to be a promising year for webinars, as most marketers who missed the bus last year are gearing up to get themselves aboard. Y... [More]
6. September 2018 08:20
What many sales professionals fail to realize is the importance of being prepared. Too often salespeople will show up and “wing” the entire meeting. Some of the biggest things missed by this approach are arriving with an agenda and with business cards, confirming the meeting beforehand, or researching the person with whom you are meeting. Although these things seem simple they are essential to making a good impression. Establish credibility by taking time to prepare for the mee... [More]
Video marketing has taken the world by a storm. Content is the driving force behind marketing. Being able to hold the attention of your audience for more than a glance at an ad gives you more opportunity to connect. Videos typically lasting between20-30 seconds have the opportunity to make more of an impact. Take a look below to find what video marketing will look like in 2018.
WHY YOUR MARKETING PLAN NEEDS TO INCLUDE VIDEO MARKETING
Video marketing is trending this year. In c... [More]
Digital Marketing has exploded in the last decade. With so many tools and software to choose from it becomes challenging to keep your strategy focused. In 2011 there were roughly 150 marketing tools. In 2017 over 5,000 marketing tools were reported. With that type of growth it can be confusing which programs to select.
Most companies are trying to capitalize on their ROI. Research has shown that email marketing has the highest ROI among all other marketing channels. It has been this way ... [More]
The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.
Choosing to dedicate time and resources to marketing will increase sales, quality of leads, and decrease the time it takes to close a deal. With just a little bit of effort... [More]
Whether a startup has a revolutionary business model or offers the best product or service to its market, the key to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline.
Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that is reliable can make a world of difference on the type of leads that flow ... [More]