Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts!
85% of people who click “play” on a podcast listen to nearly all of it and 42 million Americans (or 15% of the US population) listen to a podcast every week.
PODCASTS have come a long way
The popularity of podcasts as a marketing outlet is growing and expanding exponentially and even has statistics to prove it. The podcast ad spend in 2018 was more than $479 mil... [More]
A successful CRO campaign won’t just save your time, money, and efforts but also help you discover new growth strategies for your business. Tweet This!
When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals.
But how do you pull off an effective campaign that drives results? According to this blog by VWO, a successful CRO campaign can be achieved... [More]
22. January 2020 22:14
Have you ever noticed a chat window popping up when you visit a website saying, “Hi, how can I help you?” offering to help you out?
That’s a chatbot in motion.
Today, in the age of digital revolution, chatbots - one of the most common AI-based enterprise applications, has become the talk of the town and why not, chatbots seem to be the best engagement software. They copy what we are all doing with our smartphones today.
In business, it has always been a rule to be where y... [More]
Having trouble with boosting your marketing efforts and driving more sales?
Ever since big data came into picture the world of marketing changed significantly. With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies, it’s hardly simple.
Marketers need to use data effectively if they want t... [More]
“Marketing is really just about sharing your passion.” Michael Hyatt
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan Eisenberg
Launching a successful B2B marketing campaign can work as a differentiator that sets your brand apart within a crowded market.
Yes! You heard campaign; it sounds extremely complicated, but it’s not difficult to accomplish. Please don’t skip.
We all know that the best m... [More]
Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on!
There is no better way to do this than writing a whitepaper.
According to the Content Marketing Institute, 70 percent of B2B companies rank whitepapers as one of the most effective forms of marketing content above videos, blogs, newsletters and online presentations.
But do you think only writing will help? You better know, it’s a &ls... [More]
When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail?
Hubspot defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey."
Customer experience has a direct impact on revenue. A positive customer experience promises satisfaction and opens up-sell cross-sell opportunities. In today's times, prospects have become i... [More]
It is reported that the US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, the healthcare sector somehow feels short of development. This happens because of two main reasons: their inability to keep up with the quality and not having enough medical leads.
In spite of the efforts made by the healthcare industry, most hospitals, treatment center,... [More]
A satisfied customer is the best business strategy of all," says business writer and former management professor at the University of New Orleans - Michael LeBoeuf.
Whether you are a Software-as-a-Service (SaaS) business or you sell products or you are a service-based company; customer success is the thing that will take you a long way. Making your customers happy by helping them to solve their questions, is the key factor to reach customers to the next level in the customer journey.... [More]
According to Michael Gerber’s book ‘The E-Myth’ (“Entrepreneurial Myth”) If you’re good at something it doesn’t mean that you are good at everything. If you are going to run a business, you have to be strong in accounting, finance, operations, and really-really good in marketing.
Software executive chairman Tony Zingale believes that software companies must grow fast to survive, and having a clear perception of market opportunity is the button to ... [More]