When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail?
Hubspot defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey."
Customer experience has a direct impact on revenue. A positive customer experience promises satisfaction and opens up-sell cross-sell opportunities. In today's times, prospects have become i... [More]
It is reported that the US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, the healthcare sector somehow feels short of development. This happens because of two main reasons: their inability to keep up with the quality and not having enough medical leads.
In spite of the efforts made by the healthcare industry, most hospitals, treatment center,... [More]
A satisfied customer is the best business strategy of all," says business writer and former management professor at the University of New Orleans - Michael LeBoeuf.
Whether you are a Software-as-a-Service (SaaS) business or you sell products or you are a service-based company; customer success is the thing that will take you a long way. Making your customers happy by helping them to solve their questions, is the key factor to reach customers to the next level in the customer journey.... [More]
According to Michael Gerber’s book ‘The E-Myth’ (“Entrepreneurial Myth”) If you’re good at something it doesn’t mean that you are good at everything. If you are going to run a business, you have to be strong in accounting, finance, operations, and really-really good in marketing.
Software executive chairman Tony Zingale believes that software companies must grow fast to survive, and having a clear perception of market opportunity is the button to ... [More]
The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they wave forward towards shaping the future of the advertising industry as a whole.
If AI and marketing are stated as the "future", recent surveys indicate that the future is now!
According to Forbes, 1.82 billion people worldwide are forecasted to use a chat app in 2019 and by 2020, customers will manage 85% of their relationship w... [More]
14. January 2020 20:55
There is a shift going on in the business world led by digital media. The world of business travel is also changing and lead generation can seem overwhelming here. But, once you understand marketing and how to generate leads, you can pretty much control any niche.
What is your lead generation strategy as a business travel agency?
Is it word-of-mouth?
Are you sitting and waiting for new leads to come in?
Are you sitting and waiting for somebody to make a referral for your business?
Are you atten... [More]
So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.
Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80% of enterprise-level organizations were already using some kind of AI in their business, 32% o... [More]
Speaking of marketing innovations, there have been many tried and true methods but what we’re looking at is the out-of-the-box “trends” that have come through. While technology is constantly changing the B2B marketplace, it is crucial to take a moment and see which ones have stood out from the crowd. In this article, we’ll look at 4 innovative marketing trends that are making waves at the B2B landscape and where they might be heading next.
1. MARKETING PODCAST
According t... [More]
New year, new challenges!
That's not true for B2B lead generation companies. Lead generation continues to be marketers' primary task, but also a constant challenge. According to Hubspot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter New Year with the same problems. And we are here to help.
Over the last decade, B2B lead generation strategies have witnessed a paradigm shift from being company-c... [More]
“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock. Tweet This!
Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning has given wings to digital marketing techniques, making it more effective and increasing the chances of sales conve... [More]