Product marketing in a way can be very simplistic; you showcase your shiny new object, if the audience like it, they buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to encaptivate the potential buyer and at the same time build customer relationships, rather than just dangling the features and specifications in front of them? What if there was a narrative to portray the when, how and ... [More]
“Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.” – Facebook
In an attempt to strike a balance between getting results while still being cost-and-budget-friendly, Facebook has given us a new way ... [More]
So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.
Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80% of enterprise-level organizations were already using some kind of AI in their business, 32% o... [More]
Talking about successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics to reach your ultimate marketing goals?
The world today is dominated by Social media and mobile, where an Email marketing campaign is not a new thing. Yet, there is no denial of the fact that still, it is one of the most effective channels for any business organisation to drive more leads and grow their customer base. The reason?
"Email has an ability many ch... [More]
15. May 2019 03:11
From not providing enough context for your conversion rates to not really understanding the statistics or relying on minor results of A/B testing, the list goes on as to why a lot of businesses are failing to convert visitors into paying customers.
Luckily, we’ve broken it down so you never have to fall into the same category.
Let's look into the 5 KEY IDEAS YOU CAN LEVERAGE TO BOOST YOUR CONVERSION :-
#CONSIDER CHANGING YOUR OFFER
To make sure that your prospects don't say no, you n... [More]
The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining. A process that involves sifting through large amount of raw data to extract the valuable ones in an effort t... [More]
Having trouble with boosting your marketing efforts and driving more sales?
Ever since big data came into picture the world of marketing changed significantly. With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies, it’s hardly simple.
Marketers need to use data effectively if they want t... [More]
If there’s one thing we know for sure it’s that the gaming industry is on flames right now. Dating as far back as the late 1940s video games have been at the forefront of computer technology, reaching a digital zenith in the last couple of years. But that is no indication that it’s going to slow down anytime soon; because programmers and developers are always looking for opportunities to level it up for the gamers of the world.
Dr. África Periáñez, CEO at Y... [More]
With the passing years, the Digital Marketing landscape is witnessing a dramatic shift. What was effective just a few years ago is now old hat. With increasing demands in the business, every year, new technologies come out, existing technologies get smarter & advanced, and this is not going to stop, but will continue to happen with a faster pace in future.
In 2013, 76% of those asked in Adobe’s Digital Distress survey felt that marketing had changed the most in the past 2 years t... [More]
Having gone through substantial changes mainly, digital and social, lead generation at present means to focus on being found and nurture long-term relationships with the buyers.
With that said, let’s dive into how businesses in Singapore – one of the APAC, are generating leads to tip the scales in their favor. Below are the 7 key tricks of the trade to help you succeed:-
USING DIRECT ENGAGEMENT
This approach is all about interacting with your target prospects on a one-on-one basis. I... [More]