Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).
Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content... [More]
What is B2B Storytelling?
Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up their trust.
Brand storytelling is picking up force in the marketing world. Stories are experimentally demonstrated to stand out enough to be noticed. By its inherent nature, stori... [More]
Popups are used on almost every website nowadays. Chances are, you have already encountered thousands of them. At first glance, they may seem to have a bad reputation due to their intrusiveness to the user experience, but if used correctly, they can be a very powerful tool to help marketers in generating leads by enabling more user friction with the website's content. 'Software Sumo' reported that their clients collected 23,645,948 email addresses through popups in less than two years. It... [More]
Webinars are increasingly becoming a popular tool for multiple industries around the world. They’re being widely employed by marketers and other professionals to effectively establish conversations with individuals to display products, services and generate potential leads.
Webinar is a web-based meeting or presentation held in real-time with individuals around the globe.
Why the fuss? Creating online presentations, real-time interactions, and conversations with the help of powerful tools ... [More]
Marketing software is used to manage online advertisements on social media sites such as Facebook, Twitter, and LinkedIn. These software platforms make managing large audiences on social media sites viable for the company’s marketing teams. Apart from managing audiences, social media management applications allow easy content creation and delivery; they also provide advanced analytical tools to review numbers resulting from a social media campaign. This data can then be used to customize c... [More]
“Remarketing” can be defined as taking a “second shot” at marketing to somebody who’s visited your website. If you’re running a B2B business and somebody visits your website to read an awesome article, blog or whitepaper but doesn’t send you a message to inquire more about your services. Instead, they just leave. Wouldn’t it be great if you could advertise to that potential client that got away? Of course, it would.
Is LinkedIn Remarketing right fo... [More]
Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new marketing solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. The solution is designed to help teams target accounts during each point of the buying journey to build audiences for personalized campaign efforts. Built by the experts that built Marketo, Orchestrate is the first a... [More]
Has this ever happened to you where you’ve gone and you did a webinar and nobody showed up, you were doing just a webinar by yourself?
It’s not a great feeling in the world especially when you put all that time and effort into it.
Making webinars part of your content marketing strategy is almost a no-brainer today! Webinars in the past were an easy ticket to sales. Selling it was one of the best ways to make money with high ticket items, a decade ago. Now it has become a... [More]
Struggling to convert your website traffic into leads? Remarketing is the digital magnet you can use to persuade your visitors. This effective strategy allows you to connect with potential leads you worked so hard to get to visit your site in the first place.
what is remarketing?
In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion. Looking at it from a broader perspective, remarketing allows you to familiarize your brand to your... [More]
"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." Erik Harbison| CMO & Co-Founder | The Marketing Help
The world today is dominated by social media, mobile apps, and smartphones technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after year, and that is email marketing.
According to the news reports, email generates $44 for every $1 spe... [More]