Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy?
Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re looking to shoot a bulls-eye, landing huge B2B buyers from profiling alone is an uphill and impreci... [More]
As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e. voice search marketing. The world is preparing to dive head-first into a new decade, and recent stats show that voice search adaptation across the US is growing through the roof. To get the products they need, more people are actually talking to their devices rather than typing or speaking to a representative through them.
A recent ... [More]
True Influence, an intent-based marketing and demand generation solutions provider, announced its Intent Base data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience.
Why intent data is essential for B2B marketers and enterprises?
Intent data is the elixir that makes marketing strategies tick and allows companies to leverage customer insights to understand why their ideal client purchases their product. This data ... [More]
2019 has been a remarkable year for webinars. B2B marketers utilized webinar tools extensively to deliver great webinars that helped them gain leads. But most have experienced fewer attendees and lesser engagement than expected. Although webinars are a great way to generate high-quality leads, marketers fall short on a number of factors that could otherwise turn around the whole equation for their business.
In 2020, webinars will form an integral part of B2B marketing plans. Getting the r... [More]
Back in the late 90s, Microsoft provided the technology for webinars to go public with the launch of the platform – NetMeeting. Webinars have come a long way since its inception. As we approach 2020, the next stage of digital marketing has already begun taking shape. Exceptional user experiences as well as UI designs of all content including webinars have become essential. AI has enabled data privacy and cybersecurity to take a front seat and digital platforms have to be designed wi... [More]
Christmas is just around the corner!
B2C advertising thrives during the holiday season but the same cannot be said for its B2B counterpart. When customers are bombarded with offers, deals, and sales from all around, it can be difficult for B2B marketers to rise above the clutter and reach their prospects.
But all is not doom and gloom, Forbes predicts that next year, more than half of B2B organizations will realign their sales enablement function into marketing, and thus, as we head into 2020, t... [More]
Let’s back-track. Digital marketing was born about 3 decades ago, when computers had become smart enough to store customer data. Fast-forward into the present day and take a look into your inbox.
We all share the same inbox story….apathetic…unapologetic….and frankly, there is nothing out-of-the-box out there that we could stop and check out. Our inboxes are running out of space and we are (well!) running out of time to clear the clutter.
The rapid advancement of location-based technology has propelled Geo Marketing to the frontline of marketing strategies.
Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geo-marketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1 billion by 2025.
a b2b approach to geo-marketing
As the B2B industry shifts ever more towar... [More]
Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).
Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content... [More]
What is B2B Storytelling?
Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up their trust.
Brand storytelling is picking up force in the marketing world. Stories are experimentally demonstrated to stand out enough to be noticed. By its inherent nature, stori... [More]