Marketing software is used to manage online advertisements on social media sites such as Facebook, Twitter, and LinkedIn. These software platforms make managing large audiences on social media sites viable for the company’s marketing teams. Apart from managing audiences, social media management applications allow easy content creation and delivery; they also provide advanced analytical tools to review numbers resulting from a social media campaign. This data can then be used to customize c... [More]
“Remarketing” can be defined as taking a “second shot” at marketing to somebody who’s visited your website. If you’re running a B2B business and somebody visits your website to read an awesome article, blog or whitepaper but doesn’t send you a message to inquire more about your services. Instead, they just leave. Wouldn’t it be great if you could advertise to that potential client that got away? Of course, it would.
Is LinkedIn Remarketing right fo... [More]
Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new marketing solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. The solution is designed to help teams target accounts during each point of the buying journey to build audiences for personalized campaign efforts. Built by the experts that built Marketo, Orchestrate is the first a... [More]
Has this ever happened to you where you’ve gone and you did a webinar and nobody showed up, you were doing just a webinar by yourself?
It’s not a great feeling in the world especially when you put all that time and effort into it.
Making webinars part of your content marketing strategy is almost a no-brainer today! Webinars in the past were an easy ticket to sales. Selling it was one of the best ways to make money with high ticket items, a decade ago. Now it has become a... [More]
Struggling to convert your website traffic into leads? Remarketing is the digital magnet you can use to persuade your visitors. This effective strategy allows you to connect with potential leads you worked so hard to get to visit your site in the first place.
what is remarketing?
In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion. Looking at it from a broader perspective, remarketing allows you to familiarize your brand to your... [More]
"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." Erik Harbison| CMO & Co-Founder | The Marketing Help
The world today is dominated by social media, mobile apps, and smartphones technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after year, and that is email marketing.
According to the news reports, email generates $44 for every $1 spe... [More]
Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts!
85% of people who click “play” on a podcast listen to nearly all of it and 42 million Americans (or 15% of the US population) listen to a podcast every week.
PODCASTS have come a long way
The popularity of podcasts as a marketing outlet is growing and expanding exponentially and even has statistics to prove it. The podcast ad spend in 2018 was more than $479 mil... [More]
Do you know various enterprises provide perfect products and services but simply can’t succeed? It’s because their content doesn’t reach the proper audience. No matter how engaging it is. Often content is aligned to appeal to everyone, which leads to lower conversion rates and a waste of time and resources. Social media platforms are constantly evolving, with larger audiences and more integrated features. Establishing a target audience is a critical step in making sure the corr... [More]
24. September 2019 20:56
Speaking of marketing innovations, there have been many tried and true methods but what we’re looking at is the out-of-the-box “trends” that have come through. While technology is constantly changing the B2B marketplace, it is crucial to take a moment and see which ones have stood out from the crowd. In this article, we’ll look at 4 innovative marketing trends that are making waves at the B2B landscape and where they might be heading next.
1. MARKETING PODCAST
According t... [More]
Are you struggling to craft the perfect emails that your target audience would want to open and read?
Whether you like it or not the success of your email marketing campaign depends on how much open rates you get. You cannot generate new business opportunities if there’s no one to read your emails. More than 20% of your marketing emails never make it to the audience’s inbox, so you must proceed with careful planning, patience, quality content and a well-vett... [More]