Are you using social media to increase your sales? If not, this blog may give you a reason to start. Most of the time businesses see social media as a way to grow brand awareness, but social media can be used for so much more. Not only are you putting content out there to engage your audience but you can also target your typical clients. This approach will let you find the right audience to engage and nurture through your sales funnel
The definition of demand generation is to build and sustain demand for your company’s products and services. That being said, social media is a great tool to utilize to identify channels, people, and activities to drive leads to the sales team. There is an abundance of information and data making social media an excellent demand generation tactic.
Here are some ways for you to turn your social media channels into a demand generation machine:
When putting your message out there, be sure that it reflects the needs of your customers. Integral social media can be utilized to extract the experiences of their target audience. Social media shows you where your company fits in within your market. Researching your market and consumers can be made much easier on social media. When finding gaps within the market, social media can help curate content and positioning for how you should position your brand.
In addition to being in the right place at the right time, your online visibility will increase. This will ensure that the people who can benefit the most from your services see your content. This is why it is important that your content reflects the needs of your customers. Get the demand you are searching for by being aware of your audience, market, position, and most importantly the needs of your consumers.
The objective in obtaining leads is to identify, engage, and ultimately sell to specific potential customers. With over 69% of adults and 88% of companies are on social media, social channels are the perfect place to find leads in any industry.
Many companies have data that can filter out your lists based on your criteria and industry. Audience segmentation tools can be an ideal for collecting those leads.
Lists can be created to understand trending topics along with overreaching concerns.
Nurturing and engaging on social channels
To take your demand generation a step further, social media intel can show the exact contacts that are asking questions about your services or have expressed the intent-to-purchase. Being able to see exactly where your contacts are along the sales funnel will be so worth it for your sales team.
Without the tools and resources, demand generation programs are useless. Find success in your demand generation by utilizing the resources that DECK 7 possesses. Give us a call today to discuss what your demand generation program could look like.