B2B brand strategy is crucial for success. Having a strong brand presence will make your company stand out from the rest. When you think of the top businesses in the B2C space you think Coke, Levi’s, Amazon. The common factor with these three companies is a strong brand. Any consumer could tell you who those companies are, what they do, and most likely when they last purchased from them. The strengths in B2C branding are increased sales and a loyal customer base. [More]
12. December 2018 08:20
What many sales professionals fail to realize is the importance of being prepared. Too often salespeople will show up and “wing” the entire meeting. Some of the biggest things missed by this approach are arriving with an agenda and with business cards, confirming the meeting beforehand, or researching the person with whom you are meeting. Although these things seem simple they are essential to making a good impression. Establish credibility by taking time to prepare for... [More]
Are you using social media to increase your sales? If not, this blog may give you a reason to start. Most of the time businesses see social media as a way to grow brand awareness, but social media can be used for so much more. Not only are you putting content out there to engage your audience but you can also target your typical clients. This approach will let you find the right audience to engage and nurture through your sales funnel.
Regardless of the number of communication channels that have entered the world of digital marketing, email remains superior. The most cost effective channel for B2B marketing strategies is email. Email drives the highest ROI. [More]
As a consumer, almost every website you encounter will have a ‘live chat’ function. But are there also benefits from a B2B perspective? There are two very good reasons why B2B companies are incorporating chatbots in their marketing mix.
1. 20% INCREASE IN CONVERSION RATES
2. CUSTOMERS ARE 3X MORE LIKELY TO BUY
Not only does this have a huge impact on the volume of your lead generation, but the quality as well! By answering questions that prospe... [More]
Whether a startup has a revolutionary business model or offers the best product or service to its market, the key to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline.
Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that is reliable can make a world of difference on the type of leads that flow ... [More]
Sales teams trying to grow their leads could be focused on inbound efforts, outbound efforts, or both. Needless to say, most marketing efforts have the end goal of generating leads for the business.
Lead generation has grown into a very dynamic process that could be done in several ways. B2B companies searching for leads should be implementing multi-channel marketing. Customers are continually searching for information on different media. With the pressure to find new customers, B2B companies ar... [More]
Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression.
Check out these 7 ways to improve your sales strategy:
1. FOCUS ON WHAT’S IMPORTANT
Going into meeti... [More]
Most major B2B companies are finding success in email marketing. In this scenario we will look at two different approaches to see which fits your email marketing goals. First understand that personalized email marketing is a way to insert data into the main template of an email. Using their name or company name adds personal touches to the email. Here are some ways to differentiate personalized emails from generalized emails: [More]
Creating webinars is one if top ways that marketers are spending their time. According to the content marketing institute, businesses that use webinar are finding it to be the most effective of any form of content marketing.