Marketo has launched a new account-based marketing product this week. Marketo ABM brings together sales and marketing teams to develop key accounts in a collaborative process. In conjunction with the launch, the company also announced 12 partners for Marketo ABM and complementary solutions.
The core capabilities of the system are being complemented by integrated functions offered in a new Marketo ABM partner network. The initial partners include AdRoll, Bluewolf, Digital Pi, Dun & Bradstreet... [More]
AdBlock Plus to start selling ad sales.
From ad blocker to SSP: AdBlock Plus proceeds onward from whitelisting and now needs to formally offer affirmed promotions. With an advertisement deals stage of their own, Eyeo is capitalizing on their past deals model: chose and separated by AdBlock Plus, promotions can be acquired by means of the new 'Satisfactory Ads Platform'. AdBlock Plus cases that the separated promotions will be less problematic, leaner, and more secure than the advertisement... [More]
27. September 2016 04:43
After their announcement in May, Twitter will execute changes with respect to how characters in a tweet tally towards its present limit on September 19th.
The individuals who battle to fit their ramblings inside 140 characters will now have more space to convey what needs be or the brand they speak to. As opposed to extend the limit at danger of losing clients who appreciate the short upgrades which Twitter gives; the online networking mammoth has chosen to change what tallies towards it... [More]
We’re almost in Q4 2016 and it’s getting to that time when we take stock of what’s worked and not worked for us this year before we begin to make our plans and set budgets for 2017.
Here are 7 trends from 2016 that promise to be winners in 2017:
UGC VS. STAFF CONTENT
Companies are getting increasingly better at finding ways to source their content rather than develop their own content. As of the second quarter of 2016, Facebook had 1.71 billion monthly a... [More]