In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager of director, C-level contacts require more prep to establish validity and ultimately a long working relationship.
When selling to the C-suite directly, it is important to spend your time on an approach that makes your message and strategy different from what you use with mid... [More]
Although many companies have different products and services their marketing goals are consistent. Companies competing in business to business sales are searching for more leads, more sales, and ultimately more ROI. In order to capture high-quality B2B leads, marketing strategy needs to be geared towards effective lead generation.
In this guide, you will find how to structure lead generation for the most successful B2B customer acquisition.
1. Choose your audience & personalize ... [More]
As the world of marketing continues to expand, so do the channels in which messaging is received. For years B2B buyers would use personal relationships, print ads, phone calls and desktops to find what they were looking for. As new generations rise up to take their place, the marketing strategy of B2B companies needs to accommodate the newcomers.
Today that would be the millennials! As the driving force behind the digital movement, millennials demand convenience and speed in all aspects of their... [More]
Customer data management… What is it? Why do we need it? Is there a right or wrong way to use it? Simply put: it is important, because, and YES! Many times sales teams engage with a prospect, forget about the conversation, and they become a lost lead. We’re human of course we forget things from time to time. So, how do we fix this? And what are the answers to those questions, for real...?
What is it? Customer data management (CDM) is the process of collecting, analyzing an... [More]
The majority of website traffic will visit a site once and never return. If you trust that your website will do all the work of converting a lead, the harsh truth is that you are wrong. Traffic visiting your website is not likely to buy. According to an analysis by WordStream, only 2-3% of first time website visitors will convert.
One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful marketing content? We might not be too far away from that reality. Tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,allow it to generate content. Associated Press is already using AI to create some of its news content.
The benefits of AI for content marketing are impressive, including rese... [More]
There’s a ton of mediocrity in lead generation- both in-house and outsourced. However, there are many things good insourced operations and lead generation companies do well. While lead generation is not brain surgery, there are plenty of moving parts in a well-run lead generation machine. Failure to perform and organize all of the moving parts could lead to poor results.
Here is DECK 7’s top 5 checklist for lead generation to see where your company stands:
Marketo has launched a new account-based marketing product this week. Marketo ABM brings together sales and marketing teams to develop key accounts in a collaborative process. In conjunction with the launch, the company also announced 12 partners for Marketo ABM and complementary solutions.
The core capabilities of the system are being complemented by integrated functions offered in a new Marketo ABM partner network. The initial partners include AdRoll, Bluewolf, Digital Pi, Dun & Bradstreet... [More]
AdBlock Plus to start selling ad sales.
From ad blocker to SSP: AdBlock Plus proceeds onward from whitelisting and now needs to formally offer affirmed promotions. With an advertisement deals stage of their own, Eyeo is capitalizing on their past deals model: chose and separated by AdBlock Plus, promotions can be acquired by means of the new 'Satisfactory Ads Platform'. AdBlock Plus cases that the separated promotions will be less problematic, leaner, and more secure than the advertisement... [More]
27. September 2016 04:43
After their announcement in May, Twitter will execute changes with respect to how characters in a tweet tally towards its present limit on September 19th.
The individuals who battle to fit their ramblings inside 140 characters will now have more space to convey what needs be or the brand they speak to. As opposed to extend the limit at danger of losing clients who appreciate the short upgrades which Twitter gives; the online networking mammoth has chosen to change what tallies towards it... [More]