Most major B2B companies are finding success in email marketing. In this scenario we will look at two different approaches to see which fits your email marketing goals. First understand that personalized email marketing is a way to insert data into the main template of an email. Using their name or company name adds personal touches to the email. Here are some ways to differentiate personalized emails from generalized emails: [More]
Creating webinars is one if top ways that marketers are spending their time. According to the content marketing institute, businesses that use webinar are finding it to be the most effective of any form of content marketing.
Digital marketing is not only providing astronomical results for Business to Consumer companies but have shown that Business to Business companies also connect through digital means. B2B companies are capturing the interest of their audiences with creative campaigns to drive user engagement. Although it may be challenging to target other businesses, these 5 companies have mastered the tricks of the trade.
The marketing “hacks” we try to follow have all been proved to work by these companies. From blogging to video marketing and reusing content there are some valuable lessons to learn from the success of the B2B marketing leaders. [More]
The two power houses in the marketing continue to dominate the playing field when it comes to digital marketing. Have you guessed who that might be? You’re probably correct – Google and Facebook. Social media and search ads are crucial to the exposure of your business. Optimizing your ads through Google and Facebook require high-quality content. Reach top-of-funnel engagement by expanding your audience. Consistently promote your content and message.
Decisions are very personal and so much goes into them, that oftentimes it is much easier to be indecisive. However, indecision does not support goals. Goal setting is crucial in driving productivity. So, how does one make a decision faster and how do we know that is the right one?
Here are the 3 P's:
With each P, we’ll break down a big decision and a small decision. Say the big decision is career-related and the small decision is a consumer purchas... [More]
Video marketing has taken the world by a storm. Content is the driving force behind marketing. Being able to hold the attention of your audience for more than a glance at an ad gives you more opportunity to connect. Videos typically lasting between20-30 seconds have the opportunity to make more of an impact. Take a look below to find what video marketing will look like in 2018.
WHY YOUR MARKETING PLAN NEEDS TO INCLUDE VIDEO MARKETING
Video marketing is trending this year. In c... [More]
Digital Marketing has exploded in the last decade. With so many tools and software to choose from it becomes challenging to keep your strategy focused. In 2011 there were roughly 150 marketing tools. In 2017 over 5,000 marketing tools were reported. With that type of growth it can be confusing which programs to select.
Most companies are trying to capitalize on their ROI. Research has shown that email marketing has the highest ROI among all other marketing channels. It has been this way ... [More]
The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.
Choosing to dedicate time and resources to marketing will increase sales, quality of leads, and decrease the time it takes to close a deal. With just a little bit of effort... [More]
Today, it is not enough to just connect with your customers over one email or one event. Instead, make a statement through multiple channels. Creating a seamless experience amongst all channels will satisfy your audience. It is no longer impressive to have a seamless experience with a company, it is expected. Customers dropping off should not happen due to lack of communication between channels. Digital marketing technology is very efficient nowadays but human intelligence is still needed f... [More]
TOP B2B MARKETING STRUGGLES
Many companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their top B2B marketing related weaknesses.